Capstone Insights

OCTOBER 4, 2017

So, if you’re one of those (less than 100) product managers at a marketing automation vendor, can you write us and let us know if you’re on the case or broaden our thinking and let us know why not? Specific tactic performance benchmark: Currently, many vendors provide benchmarks on email open, click-throughs, form submission, and the like.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Work Management Marketing Management 49

Optinmonster

JANUARY 18, 2024

Use Price Anchors Price anchoring is a psychological tactic that you can use in a couple of different ways. Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. For instance, limited-time offers can improve conversions by up to 33%.

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

Capstone Insights

OCTOBER 4, 2017

So, if you’re one of those (less than 100) product managers at a marketing automation vendor, can you write us and let us know if you’re on the case or broaden our thinking and let us know why not? Specific tactic performance benchmark: Currently, many vendors provide benchmarks on email open, click-throughs, form submission, and the like.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Work Management Marketing Management 40

Hubspot

JUNE 20, 2018

Your contacts' email addresses change as they move from one company to another, opt-out of your email communication, or abandon that old AOL address they only use to fill out forms on websites. Email lists can shrink as members opt out of email subscriptions, and grow as the business solicits contact information from website visitors.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Opt Intelligence

OCTOBER 14, 2018

And a great email marketing strategy for turning sends into sales. You can’t email someone who already opted out of your list. Utilize Opt-In Advertising To Target Unsubscribed Email Users. That’s where opt-in advertising comes in. We’ve found that opt-in rate on a campaign to win back unsubscribers is pretty high.

Email Marketing 41

Email Marketing Opt-in Marketing & Strategy Marketing Strategy 41

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. In marketing, the action or process of identifying and cultivating potential customers for a business’ product or services is termed lead generation.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Vidyard

MAY 6, 2015

A recent study from CMI found that marketers consistently rate webinars as one of the top 12 most frequently used marketing tactics , and among the top five most effective ones. Many organizations simply opt for the default – Name, Email, Company, Title – and fail to dive any deeper. That’s where webinars come in.

Webinar Metrics 51

Webinar Metrics Co-Registration Top of Funnel Marketing Automation Services 51

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

If you dig into the design and capabilities, you’ll find that while CRM systems provide indispensable value to any kind of sales organization, the reality is that they fall short for most marketing departments. Track opportunities and pipeline, manage contact and account information. Individual communications (sales rep to buyer).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Hubspot

MARCH 28, 2012

Your contacts' email addresses change as they move from one company to another, they opt-out of your email communication, or they abandon that old AOL address they only use to fill out forms on websites. 3) Host an online webinar and collect email addresses at registration. 14) Promote one of your lead-gen offers on Twitter.

Email Marketing 28

Email Marketing Top of Funnel Paid Search Agency Co-Registration 28

Sword and the Script | B2B

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. I’ve merely organized them in a way that I think serves readers best.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Management 129

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

NetLine

AUGUST 2, 2023

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. Before we do, let’s have a quick refresher on what B2B lead generation is and define the different types of sales leads that exist in the B2B world. 3… 2… 1… Blast off!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Adobe Experience Cloud Blog

MARCH 20, 2013

He is an expert in marketing automation and lead management best practices. Best Practice #1: You Can’t Automation A Process That Doesn’t Exist—Always Map Your Lead Flow. Marketing automation without a lead process is just like that… navigating without a map in the hopes of getting to the right place. What’s the alternative?

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Practices 48

Hubspot

DECEMBER 28, 2012

You know, the one where you announce your next sale, ebook, webinar, coupon, free trial. The internet is swarming with tips, tricks, and suggestions about how to design beautiful emails. We see great examples in our inboxes, or even showcased in blog posts. But what about the follow-up email? 1) Emails About Your New Marketing Offers.

Template 28

Template Email Marketing Co-Registration Planning 28

Hubspot

OCTOBER 29, 2012

Even though marketers must be careful not to over-automate, marketing automation can be a great way to manage and nurture your leads so they're more sales-ready. In this post, we'll walk you through the typical setup process of workflows, which you can then use to set up various lead nurturing workflows. How do workflows.

Automation 28

Automation Work Management Lead Ranking Co-Registration 28

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. If you come storming into someone’s inbox without a relationship thanks to some shady append process, you’re going to be bounced out by the “Spam” button and blocked by ISPs. Email is a vampire. You Must Invite Email In.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Marketing Insider Group

JULY 1, 2020

All of these advantages lead up to more sales, an increase in revenue, and more sustainable business growth. They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. Increase in website traffic.

Marketing Budget 361

Marketing Budget Paid Content ROI Marketing & Strategy 361

Adobe Experience Cloud Blog

JANUARY 10, 2018

Any marketing and sales professional knows that most buyers don’t make a purchase decision right away. As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. The main objective of webinars is usually to convert leads into sales.

Webinar Metrics 134

Webinar Metrics Paid Content Lead Scoring Lead Ranking 134

SnapApp

JULY 7, 2017

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). To drive this home further, consider 67% of lost sales are a result of sales reps not receiving properly qualified leads before taking them through the sales process. The result?

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Convert

OCTOBER 25, 2022

analytics, sales reports, etc.). Conversion research is often overlooked but is an essential way of gaining better ideas to improve your website conversion rates and sales. You’ll also find a list of all 42 contributors at the end of this guide, including their LinkedIn profiles. CRO Basics. Build a team with the right competencies.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Hubspot

MARCH 10, 2016

This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. Typically, these blog posts should be actionable (by providing an opt-in, downloadable offer), as to provide a metric for the effectiveness of the business blogging. 1) A/B Testing.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Martech

SEPTEMBER 30, 2021

But even with complicated big-ticket sales made to enterprises, those decisions — or pre-decisions that eventually lead to making a final decision — are made by individuals. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. More social, more video. B2B influencers.

Multi-Touch Attribution 73

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 73

Convert

AUGUST 1, 2022

A/B test results that your managers can report to the leadership so they show some faith in the fact that the largely academic scientific method of experimentation can indeed propel something as practical as a business forward. We don’t blame you if you’ve let out more than one exasperated sigh trying to find something of value online.

Budget Programs 105

Budget Programs Lead Ranking Click Rate Work Management 105

Content Marketing Institute

DECEMBER 26, 2018

All of our webinars are available on demand and are free to watch (with registration). The anticipated results (shown in the slide below) – double-digit increase in closed-won deal conversion, 60% increase in sales-qualified leads, etc. – And they are achievable without cheating!). Some 30 zettabytes of data are created each day.

Practices 88

Practices Content Marketing Sales Qualified Leads Webinar Metrics 88