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Top 9 Influencer Marketing Case Studies You Can’t Miss

SocialPilot

These personalities have a great online presence, and their audience strongly trusts them. Objective HubSpot’s latest influencer marketing campaign aimed to derive more registration and brand awareness for its INBOUND 2023 conference. Co-connecting other relevant events can drive the audience from there to your pages.

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How CleverTap Improves Customer Engagement With AI in Marketing

Martech Advisor

We've also got exclusive insights from Anand Jain, co-founder and chief strategy officer at CleverTap. Learn More: How Will AI Shape Personalization in 2020? Your target audience is available across different channels and on various devices. Deliver a 1:1 Omnichannel Experience. Optimize Customer Interaction Moments.

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Lead Management Methods: Point of Interest, Hybrid, and Unique

Capstone Insights

When a person goes to your website and submits an online registration form, that lead goes into your marketing automation platform. This approach tends to be used the most in: Channel lead: Organizations that drive the majority of their sales through the channel and not through a direct sales organization.

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25 Best B2B Marketing Conferences 2021

Pam Didner

While it’s easier and more convenient to increase your knowledge in marketing through personal reading, pursuing advanced degrees, industry books or taking online courses, they don’t always provide the same one-on-one professional experience. Plan for a mix of pre- and post-virtual events and shorter in-person events.

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Welcome to Viewtopia®: Vidyard Announces Speakers for 2016 Video Marketing Summit

Vidyard

YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders. Online video is changing the way businesses connect and communicate with modern buyers,” said Michael Litt, co-founder and CEO of Vidyard.

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Welcome to Viewtopia: Vidyard Announces Speakers for 2016 Video Marketing Summit

Vidyard

YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders. Online video is changing the way businesses connect and communicate with modern buyers,” said Michael Litt, co-founder and CEO of Vidyard. About Vidyard.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Communications to groups and segments (may be personalized and triggered 1:1). Channel Management. Communication Style.