Aberdeen

FEBRUARY 4, 2019

The B2B marketing world is abuzz with “purchase intent data.”. I write about it often enough, so to make sure my proselytizing is accurate, I often reference a super-handy guide Aberdeen produced, “Demystifying B2B Purchase Intent Data: Understanding the Basics.”. Demystifying B2B Purchase Intent Data.

Purchase Intent 40

Purchase Intent Intent Data Purchase Intent 40

Aberdeen

FEBRUARY 6, 2019

If you can determine the provider has qualified data, and you’ve developed an intelligent strategy for using that data, you can trust that your investment won’t be for naught. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Paid Search Agency 40

Paid Search Agency Lead Ranking Ads Allocation 40

Aberdeen

FEBRUARY 6, 2019

If you can determine the provider has qualified data, and you’ve developed an intelligent strategy for using that data, you can trust that your investment won’t be for naught. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Paid Search Agency 40

Paid Search Agency Lead Ranking Ads Allocation 40

Engagio

DECEMBER 17, 2019

“Intent data” is one of those terms that can make non-engineers wish they’d gotten a degree in computer science in college. Intent data? Intent to do what? And how does data come into it? How can you even quantify intent? They used intent data. How Engagio Gets Intent Data.

Intent Data 62

Intent Data Intent Bombora Co-Registration 62

Terminus

OCTOBER 29, 2021

I am the co-founder at FullFunnel.io Essentially, you’re inviting the buyers from your target accounts to co-create content. The event generated 2320 registrations, 34 qualified sales opportunities and five new customers. 5 Intent data. Hi there, Vladimir Blagojevic here. 4 Common connections. Ask for an intro. #5

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

NetLine

AUGUST 2, 2023

Strategy 6: Identify Buyers with First-Party Intent Data and Lead Scoring Today’s B2B marketing technology provides a huge amount of potential to know exactly “who” your buyers are. But to do so requires using data intelligently to sift out those who will only ever browse from those who might buy —and crucially when they might buy.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

DemandBase

JULY 21, 2020

Rather than relying on quantitative analysis of historical customer data alone to identify the common attributes of your most valuable accounts, you now must layer in predictive data to enhance ICP development and intent data to see who’s in the market now. When people work from home, how does this change intent data?

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52