Aberdeen

FEBRUARY 4, 2019

The B2B marketing world is abuzz with “purchase intent data.”. I write about it often enough, so to make sure my proselytizing is accurate, I often reference a super-handy guide Aberdeen produced, “Demystifying B2B Purchase Intent Data: Understanding the Basics.”. Demystifying B2B Purchase Intent Data.

Purchase Intent 40

Purchase Intent Intent Data Purchase Intent 40

Aberdeen

FEBRUARY 6, 2019

If you can determine the provider has qualified data, and you’ve developed an intelligent strategy for using that data, you can trust that your investment won’t be for naught. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Paid Search Agency 40

Paid Search Agency Lead Ranking Ads Allocation 40

Aberdeen

FEBRUARY 6, 2019

If you can determine the provider has qualified data, and you’ve developed an intelligent strategy for using that data, you can trust that your investment won’t be for naught. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Paid Search Agency 40

Paid Search Agency Lead Ranking Ads Allocation 40

DemandBase

JULY 21, 2020

Rather than relying on quantitative analysis of historical customer data alone to identify the common attributes of your most valuable accounts, you now must layer in predictive data to enhance ICP development and intent data to see who’s in the market now. When people work from home, how does this change intent data?

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Engagio

JUNE 2, 2020

Here are three advanced ABM tactics to help you hit your numbers today: Leveraging 3rd-Party Intent Data with 1st-Party Engagement Data to Read the Minds of Your Customers Achieving Personalization at Scale by Balancing Automation and Human Interaction Delivering Your Message Using the Right Channels in a Changing Landscape.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62