Aberdeen

FEBRUARY 4, 2019

The B2B marketing world is abuzz with “purchase intent data.”. I write about it often enough, so to make sure my proselytizing is accurate, I often reference a super-handy guide Aberdeen produced, “Demystifying B2B Purchase Intent Data: Understanding the Basics.”. Demystifying B2B Purchase Intent Data.

Purchase Intent 40

Purchase Intent Intent Data Purchase Intent 40

Terminus

OCTOBER 29, 2021

I am the co-founder at FullFunnel.io Read on to learn the process behind these three campaigns, the biggest ABM myths, and the key elements that made these campaigns successful. ABM is a good fit for B2B companies selling high-ticket products to mid-level and enterprise customers. The Biggest ABM Myths. Myths like: 1.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

NetLine

AUGUST 2, 2023

Strategy 2: Account-Based Marketing (ABM) ABM is a targeted approach to B2B lead generation that focuses on high-value accounts rather than individual contacts. Target accounts are chosen using data such as first-party intent and engagement signals, as well as sales team-selected data and firmographics.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

DemandBase

JULY 21, 2020

ABM is more important than ever before in this post-apocalyptic COVID-19 world. everything that ABM stands for). ABM programs have been shown to result in significant improvements in pipeline growth. Since choosing the right target accounts is the first step in ABM, it’s only natural to start here when reevaluating your GTM.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Engagio

JUNE 2, 2020

ABM is more important than ever before in this post-apocalyptic COVID-19 world. everything that ABM stands for). ABM programs have been shown to result in significant improvements in pipeline growth. Since choosing the right target accounts is the first step in ABM, it’s only natural to start here when reevaluating your GTM.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62