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The 10 Best Webinar and Webcasting Tools

Webbiquity

Email will likely be your primary medium for driving registrations. But social media, paid advertising, and influencer marketing can also play important roles. If not—consider co-presenting with an outside expert, industry analyst, or customer (for lower-half-of-the-funnel webinars). Total reviews: 552. Total reviews: 679.

Webcast 363
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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. “Marketing automation&# is a misleading term.

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How NC Fusion executed its campaign to help girls stay involved in sports

Martech

Of course, we said, ‘Not us. For the organization, the decline struck at something much more important than how many people were using its services. Soccer uses customer data platform to make marketing automation personal He did a quick assessment and realized he had to get everyone on one platform.

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How to Improve Your Free-to-Paid Conversion Rate (With Examples)

Optinmonster

To use urgency in your SaaS free trial marketing strategy, you can apply one of the following ideas: Send emails to users reminding them that their free trial is about to expire. Use a social notification tool to show other customers are buying from you. These are the users your free trial marketing strategy needs to focus on.

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How to Improve Your Free-to-Paid Conversion Rate (With Examples)

Optinmonster

To use urgency in your SaaS free trial marketing strategy, you can apply one of the following ideas: Send emails to users reminding them that their free trial is about to expire. Use a social notification tool to show other customers are buying from you. These are the users your free trial marketing strategy needs to focus on.

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Lead thresholding: Don’t do it

Capstone Insights

Lead thresholding is the practice of holding leads back (in a marketing automation platform) and only sending leads to a company’s CRM that meet a specified criteria, typically a lead scoring threshold. As a result, we often see reps purchasing leads that are NOT in the CRM, but are in the marketing automation platform (i.e.

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. It offers a user-friendly interface and powerful features to optimize website content for search engines.