Convince & Convert

JULY 29, 2012

B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. “Proving” Social Media ROI with Correlation. The software does the math, but it’s only as good as the set up.

Social Media 141

Social Media ROI Media Correlation 141

Vidyard

SEPTEMBER 20, 2016

Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations. In fact, Marketo’s video was directly responsible for more than 50 registrations worth more than $70,000 in direct revenue. That doesn’t happen with an email.”

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations. In fact, Marketo’s video was directly responsible for more than 50 registrations worth more than $70,000 in direct revenue. Example of video personalized for recipient named Katie Watson. That doesn’t happen with an email.”.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations. In fact, Marketo’s video was directly responsible for more than 50 registrations worth more than $70,000 in direct revenue.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Paul Gillin

JUNE 24, 2010

If you can isolate variables, establish correlations and apply a little creativity, it’s remarkable what you can do. Pitney Bowes was able to correlate savings in call center costs and estimate that the forum more than paid for its first-year costs in just a short time. History and Correlation. Defining ROI.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Hinge Marketing

JULY 21, 2022

Some require vendors to co-present with their clients. make sure that landing page contains the content that will be highly correlated to the paid media advertisement you’re going to purchase. LinkedIn: Newsfeed. Email will also be effective to drive registrations to your free webinars. Instagram: Explore Page.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Convert

OCTOBER 25, 2022

You’ll also find a list of all 42 contributors at the end of this guide, including their LinkedIn profiles. Justin Soleimani, Co-Founder at Tumble. Sylvia Kang, Co-Founder and CEO of Mira. This correlates nicely with a test we ran a while back on using animated gif videos on the product pages. CRO Basics.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59