Remove Click Rate Remove Co-Registration Remove Correlation Remove Linkedin
article thumbnail

Not Tracking Social Media ROI is Your Fault

Convince & Convert

click here to view and download the Social Media ROI Cookbook on Slideshare). If you want to neatly measure social media ROI, give your customers and fans a clear assignment with tracked clicks and post-click landing pages and forms. “Proving” Social Media ROI with Correlation.

article thumbnail

Personalized Video Helps Businesses Drive Event Attendance, Recruit Students, Increase Email Open Rates by 1000%

Vidyard

For example: Influitive saw a click-through rate on its outbound email campaign that was 8 times higher than similar campaigns. Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations. open rate, 0.7% click-through rate and 4.5% click-to-open rate.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Personalized Video Helps Businesses Drive Event Attendance, Recruit Students, Increase Email Open Rates by 1000%

Vidyard

For example: Influitive saw a click-through rate on its outbound email campaign that was 8 times higher than similar campaigns. Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations. open rate, 0.7% click-through rate and 4.5% click-to-open rate.

article thumbnail

Personalized Video Helps Businesses Drive Event Attendance, Recruit Students, Increase Email Open Rates by 1000%

Vidyard

For example: Influitive saw a click-through rate on its outbound email campaign that was 8 times higher than similar campaigns. Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations. open rate, 0.7% click-through rate and 4.5%

article thumbnail

How to Calculate Social Marketing ROI

Paul Gillin

If you can isolate variables, establish correlations and apply a little creativity, it’s remarkable what you can do. Our impression-to-visit ratio (as measured by click-through rates) doubled this year versus last year.” That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers.

ROI 50
article thumbnail

The Power of Integrated Marketing: How Owned, Earned, Paid, and Shared Media Can Drive Visibility in a Zero-Click World

Hinge Marketing

Ads now dominate search engine results pages and offer higher click-through rates. search engines, social media, email) and which content draws the most traffic and converts at higher rates. Some require vendors to co-present with their clients. make sure that the landing page already has a suitable conversion rate.

article thumbnail

90 CRO Tips from 42 Shopify Experts

Convert

You’ll also find a list of all 42 contributors at the end of this guide, including their LinkedIn profiles. This section presents the key principles of conversion rate optimization , covering the fundamentals of the practice, such as. Rich Page, Conversion Rate Optimization Expert, original post here. CRO Basics.