ClearVoice

FEBRUARY 4, 2020

Andy is the co-founder and chief marketing officer of Orbit Media — and the author of ‘ Content Chemistry: The Illustrated Handbook for Content Marketing.’ To the contrary, our marketing generates revenue (book sales and event registrations)… roughly 1M+ visitors and 500+ qualified leads per year. Mine is down below.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Convince & Convert

JULY 29, 2012

B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. “Proving” Social Media ROI with Correlation. Instead, we want to know how to justify the cost of Facebook ads and Twitter contests.

Social Media 140

Social Media ROI Media Correlation 140

Vidyard

SEPTEMBER 20, 2016

Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations. In fact, Marketo’s video was directly responsible for more than 50 registrations worth more than $70,000 in direct revenue. That doesn’t happen with an email.”

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations. In fact, Marketo’s video was directly responsible for more than 50 registrations worth more than $70,000 in direct revenue. Example of video personalized for recipient named Katie Watson.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations. In fact, Marketo’s video was directly responsible for more than 50 registrations worth more than $70,000 in direct revenue.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Valasys

AUGUST 19, 2019

They fail to measure the implications of their content marketing strategies & don’t quantify & co-relate it to the business KPIs of their brands at large. According to a report published by Jeff Foster, co-founder & CEO at Tomoson, in convince&convert.com, businesses on an average generated $6.50

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Biznology

AUGUST 10, 2016

Google doesn’t index assets that require a registration. So the only way they find your assets if you put a registration in front of them is through your digital experiences. That severely limits potential buyer interactions with your key assets.The other main problem with requiring registrations is abandonment.

Top of Funnel 80

Top of Funnel Co-Registration Marketing Attribution Lead Ranking 80