Personalized Video Helps Businesses Drive Event Attendance, Recruit Students, Increase Email Open Rates by 1000%
Vidyard
SEPTEMBER 20, 2016
Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations. The University of Waterloo’s Faculty of Applied Health Sciences more than tripled its click-to-open rate for emails to prospective students – and even brought tears to the eyes of one new student’s father.
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