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Personalized Video Helps Businesses Drive Event Attendance, Recruit Students, Increase Email Open Rates by 1000%

Vidyard

Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations. The University of Waterloo’s Faculty of Applied Health Sciences more than tripled its click-to-open rate for emails to prospective students – and even brought tears to the eyes of one new student’s father.

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Personalized Video Helps Businesses Drive Event Attendance, Recruit Students, Increase Email Open Rates by 1000%

Vidyard

Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations. The University of Waterloo’s Faculty of Applied Health Sciences more than tripled its click-to-open rate for emails to prospective students – and even brought tears to the eyes of one new student’s father.

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Personalized Video Helps Businesses Drive Event Attendance, Recruit Students, Increase Email Open Rates by 1000%

Vidyard

Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations. In fact, Marketo’s video was directly responsible for more than 50 registrations worth more than $70,000 in direct revenue.

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The Power of Integrated Marketing: How Owned, Earned, Paid, and Shared Media Can Drive Visibility in a Zero-Click World

Hinge Marketing

Some require vendors to co-present with their clients. Your website should be set up for conversion tracking by taking these steps: identify a landing page that highlights a service/job posting your business offers. ensure that tracking is set up to properly attribute marketing attribution back to your paid campaigns.