Terminus

JULY 18, 2017

How can it help B2B companies reach their revenue goals? Our CMO and Co-Founder Sangram Vajre first wrote about account-based marketing plays in his 2016 book Account-Based Marketing for Dummies. Driving event registration with help from Sales. Upsell/Cross-Sell. ABM Campaigns vs. ABM Plays. Competitive Takeout.

Account Based Marketing 20

Account Based Marketing ABM Campaigns Planning 20

Biznology

JANUARY 5, 2015

Little, if any, in-depth data analysis of campaign effectiveness is done even though the show organizer has the data in their registration system. To meet attendance goals, satisfy exhibitors, and increase profits; trade show marketers frequently just “send more” to make up for the decrease in registration rates. Probably not!

Trade Show 80

Trade Show Co-Registration Cost Per Thousand CPM 80

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

Engagio

DECEMBER 17, 2019

If someone is researching solutions to a problem, and you sell a product that solves that problem, then they’re showing intent that’s relevant to you. Cross-sell to existing accounts when they show interest in additional products. Bombora also tracks when accounts “surge” or show more intent than normal. …And a lot more!

Intent Data 62

Intent Data Intent Bombora Co-Registration 62

Engagio

MARCH 23, 2020

They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. In the last 18 months, we’re seeing media companies, energy companies, and even cigarette companies who are implementing Electronic Information Archive systems.

Enterprise Management 91

Enterprise Management Work Management Account Based Marketing Marketing Management 91

Engagio

MARCH 23, 2020

They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. In the last 18 months, we’re seeing media companies, energy companies, and even cigarette companies who are implementing Electronic Information Archive systems.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. In the last 18 months, we’re seeing media companies, energy companies, and even cigarette companies who are implementing Electronic Information Archive systems.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

JUNE 2, 2020

A company that was in the marketing for your solution only a few months ago could now be struggling to merely survive. You must be careful about the accounts you’re selling to, the message you lead with, and the way in which you sell (i.e. Beyond looking at industries, don’t forget to look at company size and estimated revenues.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

DemandBase

JULY 21, 2020

A company that was in the market for your solution only a few months ago could now be struggling to merely survive. You must be careful about the accounts you’re selling to, the message you lead with, and the way in which you sell (i.e. Beyond looking at industries, don’t forget to look at company size and estimated revenues.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Engagio

MARCH 23, 2020

They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. In the last 18 months, we’re seeing media companies, energy companies, and even cigarette companies who are implementing Electronic Information Archive systems.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. In the last 18 months, we’re seeing media companies, energy companies, and even cigarette companies who are implementing Electronic Information Archive systems.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Hinge Marketing

JULY 21, 2022

For this reason, IMC campaigns are sometimes referred to as cross-channel marketing campaigns. Some require vendors to co-present with their clients. Companies like Cision, Muckrack, and Meltwater provide the names and contact information of bloggers, journalists, and their editors. Earned media. Paid media. Shared media.

Paid Content 96

Paid Content CMS Development Lead Ranking Work Management 96

Convert

MARCH 14, 2022

Companies I used to work with would typically look at a 2% conversion rate as success. If you’re selling subscriptions, your conversion rates are going to be lower than an e-commerce business that’s not. But selling on Amazon also eats into your profit margin so higher conversion rates don’t necessarily mean more revenue.

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52

Convert

MARCH 14, 2022

Companies I used to work with would typically look at a 2% conversion rate as success. If you’re selling subscriptions, your conversion rates are going to be lower than an e-commerce business that’s not. But selling on Amazon also eats into your profit margin so higher conversion rates don’t necessarily mean more revenue.

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52

Hubspot

MARCH 10, 2016

An adjective used to describe companies that sell to other businesses. For example, Google and Oracle are primarily B2B companies. An adjective used to describe companies that sell directly to consumers. For example, Amazon, Apple, and Nike are primarily B2C companies. 4) B2B (Business-to-Business).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Vidyard

JULY 9, 2020

They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. The best marketing strategy for startups is to build a brand first, then sell. It’s why they started the company. It’s often a problem if the company is led by a first time engineering or sales leader.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. Your Startup Marketing Strategy Primer The best marketing strategy for startups is to build a brand first, then sell. It’s why they started the company. And of those, few buy. Working with an Agency as a Startup 7.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65