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52 Marketing Terms Every Marketer Should Know

LeadsRX

Marketing attribution shows which organic and paid programs are working best to deliver customers at lower costs and higher lifetime value. LeadsRx offers several different attribution models and allows you to change them at any time to see what works best for your company. Customer Journey Analytics. First-Touch Attribution.

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Ready, Set, Launch: 7 Things to Include in Your HubSpot Website Launch Day Checklist

SmartBug Media

Building a website is not always an easy task—it requires time, skill, and a dedicated team to put in the hours, the strategy, and the due diligence to create what will be a fully functional virtual home where online visitors can learn more about your business and turn those leads into prospects, and eventually customers. DNS Changes.

Hubspot 49
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Complete On-Site Technical SEO Checklist

seo.co

If you’re managing your own search engine optimization (SEO) campaign, you need a checklist to make sure you don’t skip any components. SEO is a highly complex art that involves strategizing, tracking, in-depth research, testing, and more testing. Get these 6 Fundamental SEO software applications. Enhanced privacy settings.

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How to Empower Your SEO with XML Sitemaps

Conductor

But they can help get more of your pages indexed. In many cases, creating an XML sitemap boosts your website’s SEO performance. We recommend always creating a sitemap to benefit SEO and search ranking purposes. Sitemaps can help if you have orphan pages or haven’t done a lot of internal linking on your site.

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How to Build a MarTech Stack to Maximize Your Business’ ROI

Single Grain

In this blog post, we’ll take a closer look at what MarTech is, what role it plays in your company, and how you can develop a MarTech stack that works for you. A MarTech stack is carefully designed to help marketers streamline their workflow, automate repetitive tasks, and run their campaigns more efficiently.

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Sitewide Links: Impact of Sitewide Links on Rankings & the SEO Linkgraph

seo.co

The Google Penguin update really put the hammer on unnatural link building in SEO. Here are some instances where a sitewide link may be considered very natural: Copyright, Website Agreement, Privacy Policy or other links to external sources that reference something for legal purposes are, in most cases, natural.

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Integrations A/B Testing: How to Ace Experimentation Using Integrations

Convert

My name is Dionysia, and I work for Convert’s Customer Success team and Integrations team. Helping our users get started with Convert and ensuring they get the best customer experience from our fantastic features is a huge part of what I do.