chiefmartech
APRIL 10, 2017
It was entered into The Hackies essay contest for the upcoming MarTech conference. Once the decision was made, our strategy and development teams developed the skill in record time — 10 days from ideation to Amazon approved skill. To get started building our skill, we had to create an Amazon Developer Account.
Kapost
OCTOBER 24, 2016
Jane, a director of marketing at SaaS company, eagerly opens the email attachment. She is charged with designing and implementing a content strategy that will grow the startup’s user base, and she’s relieved to have this first draft—delivered on time—from Dan, a freelance writer she hired to develop blog posts and white papers.
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chiefmartech
OCTOBER 15, 2017
At the MarTech conference in Boston earlier this month, we unveiled the winners of The Stackies: Org Edition. 12 companies contributed slides illustrating how they approach their martech-enabled organizations, including Allocadia, CA Technologies, Dun & Bradstreet, The New England Journal of Medicine Group, Reduxio, and Uberflip.
Buzz Marketing for Technology
JULY 24, 2008
Dataset and Sampling Methods. The overall goals of the SOC project were to: 1) perform a comparative analysis of collaboratory projects, 2) develop theory about this new organizational form, and 3) offer practical advice to collaboratory participants and to funding agencies about how to design and construct successful collaboratories.
Adobe Experience Cloud Blog
AUGUST 16, 2016
The way forward starts with outlining a detailed budget based on what you know about your company and your overarching goals. Ideally, your goals should map to each stage of the customer lifecycle. For example, your company may have developed a new product targeting a drastically different buyer persona than you normally do.
Hinge Marketing
JULY 21, 2022
Download the Marketing Planning Guide for Professional Services. Press kits are also recommended and can be helpful in securing speaking engagements, podcast appearances, and guest contributions. A website on a user-friendly CMS (content management system) such as WordPress is critical to any integrated marketing strategy.
Buzz Marketing for Technology
JULY 28, 2008
"Gutenberg Parenthesis" is a term Tom Pettitt, Associate Professor of English at the University of Southern Denmark, used at an MIT conference on Folk Cultures and Digital Cultures. Sampling & remixing; borrowing & reshaping; appropriating & recontextualizing," in the words of the call for papers for the conference.
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