LeadsRX
SEPTEMBER 8, 2021
LeadsRx provides marketers a pixel to collect first-party data via their website, and it ingests data from ALL touchpoints – online and offline. When the marketer adds in company revenue data, a complete picture forms and an impartial, true view of return on ad spend (ROAS) can be determined. That’s impartial data.
LeadsRX
JANUARY 7, 2022
Optimizing return on ad spend ( ROAS ) is more important for small businesses than any other business type. Our insights and analytics team goes to work examining the data to identify exactly what touchpoints deserve partial credit for contributing to that eventual product sale or contract signed. Rarely is a journey a one-stop shop.
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Martech Advisor
OCTOBER 10, 2019
Today, marketing leaders can far more accurately predict ROI and ROAS in their 2020 planning through data science. The magic happens when AI and machine learning is applied to unified cross-channel campaign data, writes, conDati Co-Founder and CMO Linh Ho. Learn More: How Marketing Metrics Hold the Keys to More Sales.
Metadata
APRIL 4, 2023
Get your story straight with leadership Most chief marketing officers (CMO) don’t last long. Say you’re expanding into a new market and have a campaign that’s driving a 3:1 return on ad spend (ROAS). That’s a big problem that you must address ASAP. Here’s how. If not, put them on the back burner—even if they’re driving a return.
SnapApp
APRIL 4, 2018
This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . Orbit Media | Co-founder and CMO. . . Triblio | CMO. . . ROAS (booked revenue/media fees). OK - let’s dive deeper. . .
LeadsRX
JULY 19, 2021
Mid- and senior-level marketing managers couldn’t possibly go to their CMO – who in turn needs to convince the CFO, CRO and CEO – asking for more precious marketing dollars to spend to promote the business. Ingesting that data into a dashboard that can be manipulated into helpful reports based on touchpoints, conversions, etc.
Convert
MARCH 2, 2022
You could still use creative automation to crank out ads that get you a positive ROAS but that only leads to short-term wins when you really should be focused on revenue optimization. Paul Sherman , CMO of Olive , suggests opening up to methods like ApplePay, Google Pay, and Samsung Pay. What is Revenue Optimization in E-commerce?
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