How To Make Big Demand Gen Bets That Beat the House (and Deliver ROI)
Metadata
APRIL 4, 2023
Get your story straight with leadership Most chief marketing officers (CMO) don’t last long. Say you’re expanding into a new market and have a campaign that’s driving a 3:1 return on ad spend (ROAS). But let’s say you also have a campaign targeting your core market, and those ads are driving a 10:1 return.
Let's personalize your content