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B2B Marketing Traction

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Do Your Website Visitors Feel Like They’re on Another Planet?

B2B Marketing Traction

MARCH 8, 2012

I read an interesting article today by Sarah Caldicott titled What’s the Likeability of Your Brand — or Your CMO? Once they’ve landed on your home page, is there a way for them to interact? In the article Caldicott talks about a brand’s likeability factor. Do they have choices to click and learn more?

Marketing Websites 100
Marketing Websites CMO Forrester Display 100
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How Dynamic is Your Marketing Consultant?

B2B Marketing Traction

MARCH 7, 2010

I took the assessment in 2-3 minutes online, and in short order was served up a 13 page report that allowed me to review my ideal work environment, motivation, communication, interaction with others on my team, task orientation, preferences for taking direction, leadership, sales orientation and learning style.

Consulting 100
Consulting Planning Marketing Proposals Conference 100
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