accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. The marketing industry, too, has become increasingly complex over the past two decades, and the CMO’s role has grown exponentially. . Three areas of expertise.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

Martech

JUNE 29, 2022

The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. Dreamdata is a B2B go-to-market platform. ” Among those many touches is the intent data sourced from software review site G2. . Fragmented data on the customer journey.

Ideal Customer Profiles 105

Ideal Customer Profiles Multi-Touch Attribution Marketing Attribution Peer-to-peer 105

Top Rank Marketing

AUGUST 16, 2023

Fortunately, there are new techniques, tactics and tools emerging to aid B2B marketers as they navigate these difficult circumstances. How B2B Marketing Leaders Are Rising to the Occasion Drawing from expert insight and industry research, here’s a look at how B2B marketers are evolving their approaches to meet these challenges head-on.

B2B Marketing 93

B2B Marketing Paid Search Agency Terms and Conditions Advertising Agencies 93

Martech

APRIL 27, 2022

To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. Tools are even giving marketers the ability to predict interactions in order to increase efficiency and allow for real-time adjustments. Types of marketing analytics models.

Marketing Attribution 128

Marketing Attribution Paid Content Marketing Analytics Tools Analytics 128

Content4Demand

JANUARY 10, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay so far this year in content marketing. Marketing Performance Metrics 2.0: Industry experts agree that marketing performance measurement is made more complicated by the number of platforms, channels and campaigns marketers must juggle.

Marketing Attribution 46

Marketing Attribution Top of Funnel Webinar Metrics Peer-to-peer 46

LeanData

DECEMBER 18, 2015

Today, marketing is expected to be a revenue generator. The pressure has increased on marketing teams to demonstrate their direct impact on the company’s top line. Marketing historically has been thought of as the arts and crafts department,” said Adam New-Waterson, the chief marketing officer at LeanData.

Marketing Attribution 53

Marketing Attribution Marketing Budget Startups Budget Programs 53

LeanData

DECEMBER 18, 2015

Today, marketing is expected to be a revenue generator. The pressure has increased on marketing teams to demonstrate their direct impact on the company’s top line. Marketing historically has been thought of as the arts and crafts department,” said Adam New-Waterson, the chief marketing officer at LeanData.

Marketing Attribution 40

Marketing Attribution Marketing Budget Startups Budget Programs 40

LeanData

DECEMBER 18, 2015

Today, marketing is expected to be a revenue generator. The pressure has increased on marketing teams to demonstrate their direct impact on the company’s top line. Marketing historically has been thought of as the arts and crafts department,” said Adam New-Waterson, the chief marketing officer at LeanData.

Marketing Attribution 40

Marketing Attribution Marketing Budget Startups Budget Programs 40

LeanData

DECEMBER 18, 2015

Today, marketing is expected to be a revenue generator. The pressure has increased on marketing teams to demonstrate their direct impact on the company’s top line. Marketing historically has been thought of as the arts and crafts department,” said Adam New-Waterson, the chief marketing officer at LeanData.

Marketing Attribution 40

Marketing Attribution Marketing Budget Startups Budget Programs 40

LeanData

MARCH 30, 2016

And out of that process, I will naturally want to learn more about our products and services. That concept has been the centerpiece of New-Waterson’s marketing strategy over the last few years. Maria Pergolino , the senior vice president of marketing at Apttus , explained how she turned a car-giveaway into a savvy ABM campaign.

Account Based Marketing 49

Account Based Marketing Marketing Attribution ABM Budget Programs 49

Full Circle Insights

FEBRUARY 28, 2021

At B2B companies, CRM data is widely regarded as the most credible revenue record, so when marketing teams integrate their data into the CRM, it improves perceptions of marketing’s reports, not only with sales colleagues but in the C-suite too. A single source of data truth is also essential for improving marketing efficiency.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

LeanData

MARCH 30, 2016

And out of that process, I will naturally want to learn more about our products and services. That concept has been the centerpiece of New-Waterson’s marketing strategy over the last few years. Maria Pergolino , the senior vice president of marketing at Apttus , explained how she turned a car-giveaway into a savvy ABM campaign.

Account Based Marketing 40

Account Based Marketing Marketing Attribution ABM Budget Programs 40

LeanData

MARCH 30, 2016

And out of that process, I will naturally want to learn more about our products and services. That concept has been the centerpiece of New-Waterson’s marketing strategy over the last few years. Maria Pergolino , the senior vice president of marketing at Apttus , explained how she turned a car-giveaway into a savvy ABM campaign.

Account Based Marketing 40

Account Based Marketing Marketing Attribution ABM Budget Programs 40

LeanData

MARCH 30, 2016

And out of that process, I will naturally want to learn more about our products and services. That concept has been the centerpiece of New-Waterson’s marketing strategy over the last few years. Maria Pergolino , the senior vice president of marketing at Apttus , explained how she turned a car-giveaway into a savvy ABM campaign.

Account Based Marketing 40

Account Based Marketing Marketing Attribution ABM Budget Programs 40

Litmus

AUGUST 3, 2021

A recent Gartner survey illustrates the current state of play, finding that marketing budgets as a percentage of revenue have fallen from 11% in 2020 to 6.4% in 2021 , their lowest level in the history of Gartner’s CMO Spend Survey. This type of information is marketing gold, which brings me to my next point.

Marketing Budget 90

Marketing Budget Budget Programs Marketing Attribution Marketing Budget Creation 90

KoMarketing Associates

SEPTEMBER 23, 2020

Sales and marketing alignment is not something marketing automation is primarily known for. But the importance of this objective for marketing automation speaks to how marketing automation is increasingly done in service to the goal of sales and marketing alignment. Automated Attribution.

Marketing Automation Services 296

Marketing Automation Services Marketing AI Marketing Automation Marketing Budget 296

DemandBase

FEBRUARY 18, 2020

Three days, six tracks, and over 100 sessions of amazing content from the best B2B sales or marketing practitioners. ABM and Demand Generation: Taking a Blended Approach. Speaker: Robert Paterson, Principal Analyst, Account-Based Marketing, SiriusDecisions. Speaker: Kelly Borter, Director, Industry Demand Generation, Salesforce.

Account Based Marketing 10

Account Based Marketing B2B Marketing DemandBase Work Management 10

chiefmartech

MARCH 8, 2021

In this keynote presentation, you will learn how a remarkable wave of AI and no code tools can turn you from a mere marketer into a marketing maker, overnight. And those superpowers forever change what marketing can do. How advances in generative AI let you create amazing content in minutes. That day is now.

Conference 108

Conference Marketing Attribution Marketing Automation Services Gartner 108

Martech

MARCH 22, 2022

The most basic measure is what Brenner calls “simple ROI”: Measure the revenue generated from marketing activities, minus the investment made to generate that revenue, and divide by the investment. “[W]hat’s This can be measured, which aids in CMO accountability, and the discernment to stop doing what does not work.

Planning 114

Planning Multi-Touch Attribution Paid Search Agency Lead Ranking 114

Full Circle Insights

MAY 20, 2022

There is a steady interest in predictive analytics from B2B marketers – possibly related to the popularity of account-based marketing (ABM). In marketing, predictive analytics is about understanding the customer journey. Can predictive analytics help you accelerate the buying cycle?

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

Heinz Marketing

FEBRUARY 14, 2020

By Matt Heinz , President & Founder of Heinz Marketing. This past week we kicked off a new series of CMO breakfasts across North America starting with Seattle and San Francisco. These “no slides, no pitches” breakfasts feature networking and vibrant discussions on highly relevant topics for B2B marketing leaders. Four Fears.

Lead Ranking 90

Lead Ranking Marketing Qualified Leads MQL Top of Funnel 90

chiefmartech

AUGUST 5, 2019

Come soak up three days worth of educational sessions covering key topics and practices across marketing technology and operations, featuring: 6 keynotes from superstars such as Charlene Li and Mitch Joel. 21 sponsored sessions from leading marketing technology providers. 24 breakout educational sessions across three editorial tracks.

Enterprise Management 61

Enterprise Management Planning Marketing Attribution Work Management 61

Allocadia

APRIL 23, 2019

I knew Ken Evans , Director of Marketing Operations at Fuze had some terrific insights on this topic, so I decided to hold a webinar and pick his brain. Ken is a 20-year marketing veteran, having held senior marketing ops and demand generation roles at a variety of B2B technology companies. Marketing Ops.

Marketing Attribution 40

Marketing Attribution Planning Marketing Automation Services CMO 40

Allocadia

JUNE 20, 2018

I knew Ken Evans , Director of Marketing Operations at Fuze had some terrific insights on this topic, so I decided to hold a webinar and pick his brain. Ken is a 20-year marketing veteran, having held senior marketing ops and demand generation roles at a variety of B2B technology companies. Marketing Ops.

Planning 40

Planning Marketing Attribution Marketing Automation Services CMO 40

B2B Marketing Directions

DECEMBER 3, 2017

For several years, marketing leaders have faced growing demands from the C-suite to prove the value of their activities and programs. Marketing accountability has become the mantra for many CMO's, and return-on-investment has become the gold standard for measuring marketing performance.

Marketing Attribution 47

Marketing Attribution Lead Ranking Paid Search Agency CMO 47

Martech

APRIL 5, 2022

Marketing attribution is an umbrella term describing the departments, people, and technology responsible for determining what marketing tactics and channels are contributing to sales, conversions, and leads. Predicting/planning marketing and/or advertising spend based on past performance. multi-touch attribution).

Marketing Attribution 99

Marketing Attribution Touchpoints Multi-Touch Attribution Paid Content 99

Full Circle Insights

FEBRUARY 8, 2021

Marketing leaders are betting on a digital-focused future by adopting martech solutions at an accelerated pace. In the Gartner CMO Spend Survey , nearly 70% said they expected to increase martech investments over the next 12 months. Another point in favor of more CMO-CIO collaboration: there’s evidence that it increases revenue.

Lead Ranking 59

Lead Ranking Sales Management CMO Marketing Attribution 59

Full Circle Insights

JANUARY 28, 2021

A generally reliable principle, and what companies tend to do in “normal” times, is focus on reducing churn because it’s cheaper to retain customers than to find new ones. For example, a software vendor that focused on the travel and leisure industry might have to recalibrate the ICP and focus on clients in less hard-hit sectors.

Sales Management 98

Sales Management Marketing Attribution Lead Ranking Planning 98

Full Circle Insights

JUNE 16, 2020

Tight budgets are another factor: digital campaigns tend to be less expensive, and if done right, they can be great lead generators. A shift to digital highlights the importance of having robust digital marketing metrics capabilities. Bridging the Digital Marketing-CRM Divide. The Full Circle Method for Digital Marketing.

Lead Ranking 98

Lead Ranking Marketing Attribution Sales Management Enterprise Management 98

Full Circle Insights

JULY 13, 2023

SAN ANTONIO, Texas,  July 13, 2023 — Scaleworks, the B2B SaaS-focused venture equity firm, today announced its acquisition of Full Circle Insights, known for helping companies drive pipeline growth through their marketing attribution and campaign measurement platform.

Full Circle Insights 52

Full Circle Insights Marketing Attribution Lead Ranking Sales Management 52

Full Circle Insights

NOVEMBER 10, 2020

John Wanamaker, department store magnate and marketing pioneer, famously said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”. But to succeed over the long haul, you have to understand exactly what drives marketing efficiency. Process efficiency is the other key to marketing success.

Marketing Attribution 98

Marketing Attribution Sales Management Lead Ranking Budget Programs 98

Full Circle Insights

NOVEMBER 24, 2020

Adapted from Silicon Valley product development culture, agile marketing is described by SiriusDecisions as a method where self-directed, cross-functional teams: Work toward a shared goal. Monitor performance along the way to rapidly refine and iterate as needed. Getting Started with Agile Marketing. Collect feedback.

Planning 91

Planning Sales Management Lead Ranking Marketing Attribution 91

Full Circle Insights

JUNE 30, 2020

Lead generation is one of the toughest jobs in marketing and getting tougher in the current environment. If you’re not generating leads, the sales team isn’t closing deals, and if the sales team isn’t closing deals, the company isn’t making money. Using data to align sales and marketing. It’s also the most essential.

Lead Ranking 72

Lead Ranking Sales Management Lead Generation Marketing Qualified Leads 72

Full Circle Insights

NOVEMBER 25, 2020

Larry Ellison taught us all how to be marketers and I got the chance over the years to serve as CMO and VP of Marketing for many Silicon Valley software companies. In 2010, I got that chance when I started Full Circle Insights with three friends who were also passionate about marketing analytics.

Sales Management 52

Sales Management Marketing Attribution Lead Ranking Full Circle Insights 52

Engagio

OCTOBER 31, 2021

So, how does the modern marketer in a B2B brand make the transition to driving revenue? Consider these five keys to successful B2B marketing. Traditionally the primary metric by which B2B marketers have been measured is lead generation. Earlier I made the case for marketers to shift toward building a loyal audience.

B2B Marketing 63

B2B Marketing Account Based Marketing Lead Ranking Work Management 63

Full Circle Insights

SEPTEMBER 11, 2020

By Bonnie Crater o riginally featured in Marketing Profs. Rumors that the CMO role is going the way of the dodo bird have been circulating for years. But it’s also possible that the devaluation of the CMO role is in some cases the consequence of outdated notions of what CMOs do and misconceptions about the scope of the job.

CMO 52

CMO Lead Ranking Sales Management Marketing Attribution 52

Full Circle Insights

NOVEMBER 26, 2020

A Gartner CMO spend survey found that 68% expect to increase martech investments in the coming months. But will CMOs consult with their CIO before buying a new martech solution? Broader integration initiatives can drive even more efficiencies, enabling automation and more marketing innovation via the use of technology.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Top of Funnel 98