Marketing Insider Group

OCTOBER 14, 2019

That might sound obvious, but it evidently isn’t to some CMOs: By overly relying on martech, they’re creating an expensive — and unremarkable — brand experience. According to research from Forrester , CMOs are spending more on tech than any other C-suite members. No short-term profits can make up for a betrayal of your brand. .

Brand Identity 168

Brand Identity Branding Advertising Agencies Paid Search Agency 168

Martech

MAY 10, 2022

When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. It was evident to me that we needed a better customer reviews program,” said Tonkin. “At

Buying Cycle 85

Buying Cycle Intent Ideal Customer Profiles Planning 85

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. CourtneyM This is a great review of the Forrester Research.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Ambal's Amusings

MARCH 18, 2010

It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Forrester Blog for Interactive Marketing Professionals. Keeping a Closer Eye on Content ROI – CMO Council. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. MarketingSherpa.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Ambal's Amusings

SEPTEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Keeping a Closer Eye on Content ROI – CMO Council. Word of mouth wasn’t going to do it, nor was relying on insurance referrals or my Yellow Pages ad. Please focus on prospect presale engagement" Read on to get their insights. MarketingSherpa.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Online Marketing Institute

AUGUST 14, 2011

Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Martech Advisor

OCTOBER 18, 2019

You must have heard phrases such as, “The brand sold exclusively through word of mouth ” or “The brand’s latest campaign went viral.” ” So, what do word of mouth (WoM) and going viral mean in this context? And that’s what earned media does.

Practices 43

Practices Examples WOM Media 43