KoMarketing Associates

MARCH 7, 2013

The information and references shared are invaluable for developing one’s own social strategy. Here are 32 Twitter users that we rely on for B2B social media recommendations and information: Artillery Marketing (Douglas Burdett) (@ArtilleryMarket) : “B2B marketing agency principal. Twitter is one solution.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

SWZD

AUGUST 5, 2019

Headquartered in Waltham, MA and founded in 2009, Actifio provides an Enterprise Data-as-a-Service platform. He moved from the agency side to working directly at EMC in B2B Tech marketing. Nina Hargu s , CMO of Dell EMC Marketing, who had a large influence on the global marketing programs he was responsible for at EMC.

Ideal Customer Profiles 48

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 48

The ABM Agency

APRIL 21, 2023

Reading Time: 13 minutes Winning strategies for account-based marketing (ABM) are essential for any director of marketing or CMO at a large B2B SaaS organization. You can gather this information through various sources such as LinkedIn profiles, company websites, industry reports or even AI-powered lead scoring tools. Phone calls?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Hubspot

DECEMBER 10, 2015

Here are some top tips from great managers here at HubSpot. We all know email can be one of the biggest time sucks, but it's also still one of the best ways for others -- including members of your team -- to reach you with questions and information. At HubSpot, we call this time "GSD time": Get S Done.

Work Management 28

Work Management Marketing Management Hubspot Organization 28

Markempa

MARCH 26, 2019

Do routinely look for ways to drive innovation with your demand generation approach? That’s why I interviewed Jeanne Hopkins ( @jeannehopkins ), CMO at Lola.com on how marketers can bring more innovation to demand generation. I feel and have always felt, that my job is to generate revenue.

Demand Generation Agencies 77

Demand Generation Agencies Demand Generation Demand Generation 77

Hubspot

JUNE 2, 2015

It’s a great time to be a CMO. And in a world where the customer is in charge , marketing has taken on many of the responsibilities once held by information gatekeepers in the sales department. If you want to be a true 21st century CMO , it’s time to start re-thinking what to expect from your marketing team.

Work Management 28

Work Management Marketing Management Planning Demand Generation Agencies 28

SnapApp

APRIL 4, 2018

The sales team also need to verify that the lead has a problem the company’s product or service can actually solve. Orbit Media | Co-founder and CMO. . . This answers the question: "What is the total revenue generated by marketing activity?". . Heinz Marketing Blog | Vice President - Client Marketing Services. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. HubSpot, Salesforce, Forbes, Inc, and many other sites that were far more powerful than Sales Hacker. 2017 - Sept.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Single Grain

DECEMBER 29, 2020

Only the most strategic and versatile SaaS companies are able to survive the unpredictable ups and downs of the software as a service market. They focus on tried-and-true (and data-driven) strategies instead of mere guesswork or anecdotal evidence, and provide exciting, original information that you won’t find anywhere else.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Brandpoint

JUNE 7, 2018

Why attend: This year’s sessions focus on building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools. Why attend: Some 6,000 attendees discuss the digital transformation of marketing, advertising, IT, services, etc. Host: HubSpot. Host: DigiMarCon.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

LeadSloth

JANUARY 12, 2010

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) Christoper Doran , CMO, Manticore Technology.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Marketing Insider Group

JUNE 7, 2012

I will point to some research from Hubspot that quantifies the fact that inbound leads cost significantly less than traditional demand generation. It is typically more persistent or “ always-on ” as the content is placed where buyers tend to go seeking information. Buyers are in control of their own buying process.

Inbound Marketing 100

Inbound Marketing Cost Paid Search Agency Lead Ranking 100

The ABM Agency

APRIL 30, 2023

As a CMO at a large B2B SaaS organization, you may be familiar with the concept of Account Based Marketing. Data-Driven Insights: Leveraging data to gain a deep understanding of target accounts, their key decision-makers, and specific business challenges that your product or service can address. visiting competitor websites).

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

Vidyard

DECEMBER 5, 2017

KITCHENER, Ontario – December 5, 2017 – Vidyard , the new generation video platform for business, is making it easier than ever for B2B marketers to attract, engage and convert more leads with online video content. Best of all, the Vidyard team made it fast and easy.”

Marketing Qualified Leads 62

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 62

SnapApp

OCTOBER 3, 2017

Triblio | CMO. . . Orbit Media | CMO. . . You have information the marketing team might need, so make time to share that feedback with marketing at a regular cadence. . . Phizzle | CMO. . . Demand generation should be calculated to achieve these goals, by product and by region. Andy Crestodina.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

Vidyard

DECEMBER 5, 2017

KITCHENER, Ontario – December 5, 2017 – Vidyard , the new generation video platform for business, is making it easier than ever for B2B marketers to attract, engage and convert more leads with online video content. More Information: Vidyard Autumn ’17 Update: [link]. Blog Post: [link]. About Vidyard.

Marketing Qualified Leads 54

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 54

Vidyard

DECEMBER 5, 2017

KITCHENER, Ontario – December 5, 2017 – Vidyard , the new generation video platform for business, is making it easier than ever for B2B marketers to attract, engage and convert more leads with online video content. As a marketer, it’s been a continued frustration to not be able to measure the ROI of the video content we create.

Marketing Qualified Leads 50

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 50

NetLine

MARCH 14, 2018

When I was creating a marketing strategy at ITProTV, I knew that content syndication would be a core lead generation channel. Telling stories and providing expert information is at the heart of giving your target audiences what they want. The CMO at my last company was a favorite. It’s core to the inbound marketing philosophy.

Paid Search Agency 68

Paid Search Agency Planning Marketing Automation Services High Quality Lead 68

B2B Marketing Zone Posts

JUNE 9, 2010

If you go to Facebook and look at your profile, your immediate reaction is going to be that it’s asking for too much information. Customers are less willing to give up information. 22 Educational Social Media Diagrams - Hubspot , May 24, 2010 Everyone learns differently. So we offer 3 easy ways to learn B2B demand generation.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Marketing Insider Group

SEPTEMBER 30, 2010

She also recapped a CMO Council study: Sales and marketing—according to the report, which surveyed 506 sales, marketing and channel management professionals online—were more “antagonistic than synergistic” and there was “mistrust, misunderstanding of function, and a lack of alignment and singularity of purpose. These are all great tips.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Golden Spiral

NOVEMBER 20, 2020

Mia is the Director of Demand Generation for Finalsite where she has risen through the ranks while training a dynamic team of writers and digital marketers. Mark Whitlock (00:00:00): Welcome to this special video edition of Studio CMO Live. Mia major is the director of demand generation for Finalsite. Our Guests.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62

SnapApp

DECEMBER 22, 2016

From actionable content marketing and demand generation techniques to the latest marketing technology and industry insights, this list of top content marketing blogs has something for everyone. Check out their easy to read and informative blog! His experiences make his blog on content marketing unique, fun, and informative.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Vidyard

JULY 9, 2020

Working with an Agency as a Startup 7. The HubSpot Blog. Content Management: WordPress, HubSpot , Vidyard. With more complex products, nurtures can drip information to educate people until they’re ready to buy. Andy Crestondina Orbit Media CMO. How Marketing Can Work With Sales 4.0.3 The Vidyard Blog.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Socialize Gmail with Rapportive - Sazbean , August 5, 2010 Rapportive is a free-plugin for Firefix, Safari, Mailplane or Chrome which shows you information about a contact — their job, company and LinkedIn profile, their latest tweets, links to their Facebook and Skype accounts and more. Social Information. CMO social landscape. .

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Vidyard

JULY 10, 2020

Working with an Agency as a Startup 7. With more complex products, nurtures can drip information to educate people until they’re ready to buy. As Andy Crestodina, CMO of Orbit Media , a Chicago-based web design and marketing agency, explains, website marketing is a relentless game of trial and error.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65