Martech

DECEMBER 9, 2021

An intriguing insight from Colby Cavanaugh at Integrate : B2B marketing teams are told they need to engage with accounts (and individuals at those accounts) and support them through a buying process which, essentially, the buyers are now dictating. Jon Miller, who was both CPO and CMO for over a year continues in his marketing role.

CPO 107

CPO DemandBase CMO Sales Qualified Leads 107

Engagio

AUGUST 16, 2021

In this episode of “I’m thinking of…,” I sat down with Jon Miller, CMO and CPO at Demandbase, to discuss why it’s crucial for companies to apply Account-Based Experience (ABX) to their growth strategies. The five processes include: Build: This is where you collect the first-party data about your accounts.

CPO 71

CPO Account Based Marketing DemandBase B2B Thought Leadership 71

SmartBug Media

DECEMBER 5, 2022

Chief marketing officer (CMO). Chief people officer (CPO). Although it’s different for everyone, imposter syndrome can set in when you accidentally skip a step of a process or find yourself unprepared for a meeting. At most companies, you’ll find some combination of these positions in the C-suite: Chief executive officer (CEO).

CPO 96

CPO Ad Building Lead Ranking Planning 96

Martech Advisor

JANUARY 28, 2020

Compliance with regulations is the first step; data owners should follow a clear, transparent process when handling consumer data. Nikolas Rekeda, CMO at MGID, exclusively to MarTech Advisor. Furthermore, this data must be stored securely; encryption techniques can be used to achieve this.

Privacy 99

Privacy Loyalty Work Management CPO 99

Seismic

OCTOBER 24, 2023

As we look to infuse AI in every part of our product and process, it’s important to understand how go-to-market teams are currently using AI. Since last year’s conference, Seismic has released 11 different AI enhancements across the Seismic Enablement Cloud.

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59

Aberdeen

DECEMBER 21, 2022

This post provides a brief summary of my key takeaways: Celia Fleischaker, the CMO of the company has opened the event by highlighting that despite the recessionary pressures companies across many industries face, elevating CX is still a priority for business leaders.

Marketing Analytics Tools 40

Marketing Analytics Tools CPO Work Management Marketing Management 40

Mereo

APRIL 28, 2022

The Forrester 2022 Global CMO Strategy Survey found that fewer than 35% of chief marketing officers are involved in corporate strategy development. How can you drive common processes and procedures? A report from Leadership IQ found that 71% of managers are not aligned with the corporate vision.

Lead Scoring 36

Lead Scoring Lead Ranking Marketing Management Forrester 36