CMO Communities Gartner Peer-to-peer 
Strategic-IC
FEBRUARY 18, 2022
It means that Sales (and I’ll come to peer-to-peer shortly) need to be there in the places where the Customer or Prospect ‘hang out’. As so much information is now available online, in communities - open and closed, on social media, review sites such as G2, etc. It built strong relationships between Sales and the customer.
6sense
JANUARY 31, 2022
Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . Peer reviews over analyst recommendations .
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Zoominfo
FEBRUARY 13, 2020
We wanted to know just like you do, so we went straight to the source: a CMO. We asked Jill Konrath , best-selling author and speaker on the subject of understanding the customer, to ask a CMO some hard-ball questions about actual customers who buy products and services. Bullock is a “lead by example” CMO.
6sense
NOVEMBER 9, 2021
Last Friday’s CMO Coffee Talk addressed how to treat review sites strategically and proactively. Want to join a community of your B2B CMO peers? Many companies treat reviews as a tactic, and too often manage them reactively. Which sites do you prioritize? How do you balance organic and paid opportunities?
The Customer
SEPTEMBER 22, 2020
In addition, Scott Booth, chairman of Tech Pioneers Fund, and Sally Jenkins, chief marketing officer (CMO) at Elastic and former CMO of Informatica, join data.world’s board of directors. Strong customer reviews via Gartner Peer Insights , and one of the only metadata management solutions with a 100% “would recommend” rating.
nDash
JULY 30, 2021
The theme for Ascend 2021 is “Elevating Insights for the Oracle Community.” With more and more businesses and events opening up, now is the time to create your agendas for content marketing events. You’ll also find three bonus on-demand events that took place earlier in the year that you don’t want to miss.
6sense
OCTOBER 26, 2021
A few years ago at an Empowered CMO retreat, things were looking a little grim for CMOs. We’re gaining respect from our CEOs, boards, and peers through the value, insights, and strategy we bring to important decisions. In some companies, the position was being deprioritized and moved under sales. How’s it going?
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