Hubspot

MAY 30, 2019

The problem is, many marketers suffer from poor PPC campaign management, which ends up costing them way more money than they need to spend and delivering underwhelming lead generation results. Do not drive them to your home page or a blog in hopes that they will stumble upon a lead generation form.

PPC 101

PPC Template Work Management Marketing Management 101

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Quality Score. Maximum Bid.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Hubspot

APRIL 23, 2018

This will safeguard you from constantly chasing changes to search ranking algorithms, meaning you won't be applying misguided practices just to show up in the top of the search engine results pages (SERPs). Thirdly, website audits enable you re-evaluate the effectiveness of your website in terms of lead generation and conversion.

SEO 101

SEO Marketing Websites Conversion Landing Pages 101

Hubspot

APRIL 17, 2014

The data showed that for Facebook, posting once every two days was the optimal frequency for generating Likes. For Twitter, tweeting between 1 and 4 times per hour proved to be the most effective frequency (as determined by the average clickthrough rates of tweeted links). Facebook, Twitter, LinkedIn etc.).

Social Media 28

Social Media Advertising Channels Optimization Ad Frequency 28

SnapApp

APRIL 4, 2018

Email open and clickthrough rates. At Jostle, marketing owns the lead until they book a demo so our primary measures of success are # of demos booked and the percentage of those that convert directly to an opportunity. Email Clickthrough % (as a grade of topic depth, content format). Branch | Demand Generation Manager. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

NOVEMBER 29, 2012

But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. So, how do you do PPC "properly" so you actually get leads at a reasonable cost? It comes down to intelligent campaign structure. This is how A/B (and C and D) testing works.

PPC 28

PPC Template Work Management Marketing Management 28

Hubspot

OCTOBER 17, 2014

Titles are arguably the most important part your SlideShare -- it’s the only part of the presentation most people will see before they decide to view it, particularly in social media and the SERPs, so you better make sure it’s a good one. If your title is too long, your SERP CTR could plummet.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28