How to Get Smart About Retargeting Ads
Sharpspring
AUGUST 17, 2021
Most PPC campaigns focus on the top-of-the-funnel (awareness building) and run on Google AdWords, Bing Ads, etc. cost-per-mille (CPM), 5.2% Indeed, retargeting ad campaigns generally boast 10x the clickthrough rate of standard display ads and half the cost-per-click. Here’s what to know about the smart approach to retargeting.
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