How to Get Smart About Retargeting Ads
Sharpspring
AUGUST 17, 2021
A relatively low conversion rate and high cost-per-click (CPC), ultimately resulting in an extremely high cost-per-acquisition (CPA). cost-per-mille (CPM), 5.2% One chief problem is that many PPC platforms will simply serve the ads according to your audience, with no way of distinguishing qualified leads from unqualified ones.
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