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How to Train Your Media Planning AI (The Right Way)

Bionic

Generate new ideas by recommending media options you may not have otherwise considered. You need a reliable system to generate and maintain these IDs for your internal data, such as placement ID, campaign ID, and creative ID. It does this by scoring and ranking all the advertising options in the context of your particular media plan.

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The Ultimate Guide to PPC

Hubspot

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). If you’re wondering where you can find pay-per-click ads, they’re the results you see before and to the right of the organic search results. Quality Score.

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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . However, that also means that the competition is getting steeper, and the costs to advertise and promote your business on LinkedIn keep rising. self admittedly, LinkedIn generally offers less engagement for unknown brands.

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6 Reasons The Best B2B Marketers Use Quizzes

SnapApp

Corporate Performance Management software company Prophix created a quiz called “ Take the CPM Challenge ” that saw a 47% clickthrough rate and 57% lead submission rate. And data backup and disaster recovery company Unitrends developed a BDR Superhero personality quiz that generated 5,100 new leads and contributed $1.5M

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

How to Find a Better Marketing Automation Solution Stop dreading your software. For example, an advertiser could choose to bid a flat rate, bid based on the expected clickthrough rate, or use past performance data. How to Find a Better Marketing Automation Solution Stop dreading your software. What is Cost Per Mille Advertising?

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. For example, when promoting a book to college professors, leading the title with the words, "College Professor's Guide to" may generate a higher CTR than generic, un-targeted copy.

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A Simple Breakdown of All Your Facebook Advertising Options

Hubspot

Facebook will try to pull material from the URL you have typed in and generate an ad. For example, when I use the URL www.hubspot.com/3/ which promotes our latest software release, the headline of the ad comes up as “Marketing Software That’s,” because the headline can only be 25 characters. 2) Sponsored Story. 4) Sponsored App.