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How to Use Social Media for Affiliate Marketing

Optinmonster

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. Social media has made it so virtually anyone can become an affiliate of your brand.

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Behind the Scenes: Unveiling Our Thoughts on Display Advertising

Metadata

Social media, however, knows how to work the room. For genuine demand and brand awareness, social media is our preferred wingman. We’ll stick to riding the social and search waves for a more dependable ROI. Not the most engaging companion.

Display 52
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Why we care about performance marketing

Martech

It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). It’s important to note that performance-based marketing tactics like paid search, where advertisers only pay when a user clicks on an ad, is not performance marketing.

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What is Negative SEO?

SmartBug Media

Search Engine Optimization (SEO) is a dynamic industry that is forever changing to keep up with the modern demands of information seekers. Today, ranking first page in Google Search is a mighty feat that requires thoughtful keyword research, content development, social strategy, campaign measurement, and on-site optimization.

SEO 66
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Don’t Buy Your Programmatic Audience, Build It

Convince & Convert

Using unstructured data allows marketers to target, optimize, and report using element-level data–important details like search history, site visits, recency, context and location, that provide clues to the customer’s progression toward purchase. Click fraud is a beat down, but bots and malware are a reality.

Buy 161
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Interview with paid search expert Andrew Goodman

Biznology

Andrew Goodman is a writer, paid search expert, and SearchManager Advisor to American Express OPEN , the credit card AMEX markets to small businesses. Andrew has long been known as one of the foremost paid search experts in the world, so if you are interested in Microsoft-Yahoo! Me: How does mobile search play into this Yahoo!-Bing

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3 predictions for online marketing in 2016

Biznology

I thought I was pretty clever when I realized that you can use regular expressions (regex) to do global search and replace across an entire website with either direct access to your back-end relational database or via a convenient plugin. 1) Adaptive Websites. Keep your eyes on programmatic ad buying in 2016. Well, you know how it is, right?