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The Ins and Outs of Writing Long-Form Content

Hubspot

Getting Started with Google Remarketing Ads by Mailchimp. This post is a guide to navigating setting up Google Remarketing Ads. Adding in a table of contents helps the reader easily navigate through a longer piece if they are only interested in one section. Mailchimp is a marketing software platform. Image Source. Image Source.

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What is Post-Segmentation in A/B Testing? And 5 Tips for Using Advanced Post-Segmentation to Get More Out of Your Experiment Reports

Convert

Ad Targeting: Use weather data as targeting signals in your ad logic (e.g. show one ad variation if raining, show a different one if conditions are clear). Ad Content: Use weather data as content within the ads (e.g. Often, this data isn’t available in the presentational layer or markup.

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Disruptive Ideas for a Disruptive Year: Winning in 2023 with Innovation & A/B Testing

Convert

Classifying your experiments means you can define a mix of substantial or disruptive test ideas. Let’s try a simple practical illustration with some numbers: You can interpret 80% stat sig to mean 8 times out of 10 you’re certain to get the same outcome from your experiment. Market share is won by exploring uncertainty.

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What Is a Content Gap Analysis?

ClearVoice

By adding a space after your URL, followed by a keyword term, you’ll be able to see which of your pages ranks highest for that term. STAT Search Analytics laid out the five types of buyer intent in their 2017 whitepaper. Intent,” they reported, “should be structured and classified in a way that makes sense to your business.”.

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A Breakdown of HTML Usage Across ~8 Million Pages (& What It Means for Modern SEO)

Moz

It was not added to the meta tags that Google understands list until recently. Structured data is a standardized format for providing information about a page and classifying the page content. Last but not least, there are lots of articles, presentations, and posts to dive in on the official JSON for Linking Data website.

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Which Format Is Right for Your Next Blog Post?

Hubspot

I've written thought leadership posts that could also probably be classified as list posts. And if I'd added a SlideShare to them? 43 Messaging App Stats That Marketers Should Know. Examples: Why Marketers Should Implement User-Generated Content: 23 Stats to Know. Format: Features an embedded SlideShare presentation.

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The Brand Marketer’s All-Inclusive Guide to Generative AI

Content Standard

Copywriting for promotions, ads, and CTAs – Ask AI to read specific text or a text-data combination and generate ad copy, promotional copy, or CTA suggestions based on the source material. Here’s why: They make up facts and present them as confident truths. They present intellectual property (IP) risks.