How to Detect and Improve Underperforming Content: A Guide to Optimization
Moz
SEPTEMBER 27, 2020
It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Example: webmasters who hope to rank for a “navigational or informational” keyword with a transactional, page or vice versa. Your content isn’t as up-to-date.
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