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Can B2C Marketing Succeed on LinkedIn?

Hubspot

Almost every morning, I log onto LinkedIn. Traditionally, LinkedIn is a place for B2B marketing. Plus, four out of five LinkedIn users hold decision-making positions within their company. Recently, however, LinkedIn has become the home of B2C marketing as well. Can B2C Marketers Engage LinkedIn Audiences?

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Job Title Inflation: What’s in a Name?

Zoominfo

Spend a little time on LinkedIn, and you’re bound to see job titles that don’t quite match up with reality. Vanity titles, for example, are quite common in the startup world, especially at companies that lack a clear organizational hierarchy. It’s pretty easy to imagine how it happens. Here’s why.

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The Founder Interview Series #33: Matt Frederick, eCapital Advisors

Webbiquity

How do you manage campus events, dorm life, classes, and dining in a safe way? A lot of students are getting used to virtual classes now, so going forward, they may expect more options. Tom: Thinking back to those early days, what were the most effective tactics or channels for promoting the company to your prospective clients?

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20 Examples of Best Email Marketing Campaigns

SendX

I wonder if any Saas company promotes itself as a gifting option during the festivals ;) Do you know any? It's clean and clear Buffer new integration email Buffer is a social media management startup. They help you schedule, analyse and manage the posts that go on Instagram, Twitter or LinkedIn.

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15+ Helpful YouTube Channels for HR and Recruiting Professionals

Zoominfo

Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo Here we share our top 17 YouTube channels for HR and Recruiting personnel. Betts Recruiting According to Betts Recruiting, they partner with the fastest growing and most innovative tech startups in the US and Europe.

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How to find and win your first 10 B2B customers

Lenny's Newsletter

We networked aggressively on LinkedIn with our alma mater networks etc. We asked our angel investors and combed their LinkedIn networks. Mostly new tech startups from our YC batch, but also non-tech small businesses (like a children’s swimming camp) that we happened to know through family and friends.

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6 Advantages of Hiring a Marketing Contractor

Marketing 261

This blog post outlines the six advantages for why a startup should hire a marketing contractor. It is no secret that startup companies encounter significant hardships and setbacks when first launching their business. Startup marketing is no easy feat. Keep Payroll Costs Down. Select the right marketing channels.