Launch Marketing

FEBRUARY 2, 2018

Alert Logic was in fast growth mode and wanted to implement marketing automation to support the scaling of their business. They wanted a partner to lead the strategy and implementation of an Enterprise-class marketing automation solution, and with that in mind engaged Launch Marketing to lead the effort.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Vidyard

MAY 11, 2016

Video intelligence platform honored in the “Partner of the Year, Launchpoint Technology” category for the impact of its video platform for joint Marketo customers. We are honored to be recognized as an exceptional member of the Marketing Nation®.”.

Marketo 50

Marketo Bulldog Solutions Enterprise Management Work Management 50

Vidyard

MAY 11, 2016

Beating out tough competition, Vidyard joins an elite group of marketers that have partnered with Marketo to positively impact their joint customers’ businesses and bottom lines, build engaging relationships with customers and inspire others in the marketing industry.

Marketo 50

Marketo Bulldog Solutions Enterprise Management Work Management 50

SalesIntel

MARCH 22, 2023

Every marketer and sales manager wants to use market segmentation to paint a more realistic image of their customer base. When it comes to segmenting accounts to target for marketing campaigns or sales activities, you have a lot to pick from. It is a method of segmenting customers based on their shared qualities.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

SmartBug Media

APRIL 27, 2020

Marketo can do just about anything: Personalize emails? This month, we asked Marketo’s 2020 Champion Class about their favorite features in Marketo. Here are the experts’ top Marketo features, in their own words. From Warren Stokes , Marketing Technology Consultant, Kniva Ltd: Mine is a little unexpected.

Features 98

Features Marketo API Enterprise Management 98

LeanData

APRIL 11, 2017

April 11, 2017 /PRNewswire/ — A survey of 527 B2B sales and marketing professionals found that a majority have serious reservations about the effectiveness of the lead routing process at their companies. Businesses invest heavily in lead generation and enrichment. Lead routing isn’t glamorous and is often ignored.

Lead Management 40

Lead Management Enterprise Management Customer Surveys Work Management 40

LeanData

APRIL 11, 2017

April 11, 2017 /PRNewswire/ — A survey of 527 B2B sales and marketing professionals found that a majority have serious reservations about the effectiveness of the lead routing process at their companies. Businesses invest heavily in lead generation and enrichment. Lead routing isn’t glamorous and is often ignored.

Lead Management 40

Lead Management Enterprise Management Customer Surveys Work Management 40

LeanData

APRIL 11, 2017

April 11, 2017 /PRNewswire/ — A survey of 527 B2B sales and marketing professionals found that a majority have serious reservations about the effectiveness of the lead routing process at their companies. Businesses invest heavily in lead generation and enrichment. Lead routing isn’t glamorous and is often ignored.

Lead Management 40

Lead Management Enterprise Management Customer Surveys Work Management 40

LeanData

APRIL 11, 2017

April 11, 2017 /PRNewswire/ — A survey of 527 B2B sales and marketing professionals found that a majority have serious reservations about the effectiveness of the lead routing process at their companies. Businesses invest heavily in lead generation and enrichment. Lead routing isn’t glamorous and is often ignored.

Lead Management 40

Lead Management Enterprise Management Customer Surveys Work Management 40

Televerde

FEBRUARY 23, 2021

PHOENIX, AZ – February 23, 2020 – Televerde , the first and only fully integrated sales and marketing technology organization with a proven model for generating demand and accelerating sales, announced a multi-year contract with Xactly , a leading provider of cloud-based revenue performance management software.

Enterprise Management 52

Enterprise Management Work Management Lead Ranking Marketing Management 52

DealSignal

NOVEMBER 14, 2023

In a Nutshell Searching for high-quality, accurate leads without stretching your budget? Utilizing state-of-the-art machine learning algorithms, DealSignal extracts the most viable leads from an assortment of sources including social platforms, recent news, and professional listings. Turn your attention to DealSignal.

Work Management 52

Work Management Enterprise Management Paid Search Agency Marketing Management 52

SnapApp

MARCH 15, 2017

Marketing automation is a topic we’re hearing a lot about in 2017. From robust marketing technology stacks to standalone tools, automation is improving operations around the world. By simplifying what used to be time-consuming tasks for marketers. The Big Marketing Automation Stats. Marketing automation drives a 14.5%

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

Onalytica B2B

JANUARY 18, 2017

Martech is the blending of marketing and technology, with the aim of streamlining processes to achieve marketing goals and objectives. In this digital age, there is a huge demand for marketing technology to provide marketers with the tools they need to succeed. You have to keep it interesting and unique!”

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Customer Experience Matrix

SEPTEMBER 1, 2010

Summary: So you want some hard numbers to prove the value of marketing automation? A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Neolane “ Making the Business Case for Enterprise Marketing Software ”. Here's a bunch.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Adobe Experience Cloud Blog

JUNE 4, 2013

Many of our customers, prospective customers and business partners may be wondering what this move means for Marketo, since we are a leader in the marketing software space and so many salesforce.com customers also choose Marketo as their marketing automation platform. Where marketing is going.

Acquisitions 48

Acquisitions Enterprise Management Salesforce.com Work Management 48

Convince & Convert

DECEMBER 5, 2011

We’ve known for more than a decade that relevancy drives email marketing results. This ability to customize email and send different versions to different subscribers is often called “dynamic content” and has been available for quite some time, although mostly within enterprise class email software like ExactTarget.

Marketing Automation Services 117

Marketing Automation Services Marketing Automation Enterprise Management Automation 117

6sense

JANUARY 6, 2016

For B2B professionals, 2015 was the year of data-driven marketing. As enterprises recognized the importance of customer visibility for driving demand and revenue, our sales team posted a breakthrough year closing December with 3X our annual recurring revenue (ARR).

Enterprise Management 48

Enterprise Management Work Management Marketing Management Lead Ranking 48

SmartBug Media

DECEMBER 12, 2019

Earlier this year, Vancouver-based market intelligence company, DiscoverOrg acquired ZoomInfo for a reported $500 million. A B2B Platform Where World-Class Data Meets Groundbreaking Technology. Sales, Marketing, and Enterprise Solutions. Sales, Marketing, and Enterprise Solutions.

Zoominfo 81

Zoominfo Marketing Automation Services Class Enterprise Management 81

Televerde

AUGUST 21, 2018

Companies also to bring turnkey SDRs-as-a-Service to joint customers leveraging the Marketo Engagement Platform. Televerde , the global leader in B2B demand generation and inside sales solutions that help clients better serve their customers and improve sales, today announced a three-year, strategic agreement with Marketo, Inc. ,

Enterprise Management 40

Enterprise Management Marketo Work Management Marketing Management 40

Adobe Experience Cloud Blog

MARCH 5, 2021

We believe that diversity is about valuing unique life experiences, and we strongly encourage applications from all perspectives and backgrounds. This year’s awards span 15 categories recognizing outstanding achievements in customer experience from individuals, teams, and companies using any Adobe Experience Cloud product.

Enterprise Management 115

Enterprise Management Work Management Marketing Management Mobile Advertising 115

Adobe Experience Cloud Blog

MARCH 5, 2021

We believe that diversity is about valuing unique life experiences, and we strongly encourage applications from all perspectives and backgrounds. This year’s awards span 15 categories recognizing outstanding achievements in customer experience from individuals, teams, and companies using any Adobe Experience Cloud product.

Enterprise Management 66

Enterprise Management Work Management Marketing Management Mobile Advertising 66

Adobe Experience Cloud Blog

AUGUST 30, 2010

Note: This post is more personal and Marketo-centric than the typical best practices and thought leadership I share in the Modern B2B Marketing blog. It’s been a bit over three and a half years since Marketo started formal operations, and two and a half since we launched Marketo Lead Management. or less).

Marketo 48

Marketo Class CMO Enterprise Management 48

Customer Experience Matrix

OCTOBER 11, 2012

ExactTarget announced its acquisition today of mid-tier marketing automation vendor Pardot , for just under $100 million ($95.5 But Pardot was also the only major marketing automation competitor without serious outside funding. Even so, it will probably be some time before an enterprise-ready version of Pardot is available.

Enterprise Management 120

Enterprise Management Marketing Automation Services Peer-to-peer Marketo 120

Altitude Marketing

OCTOBER 15, 2018

What Is Lead to Revenue Tracking in Marketing? Lead to revenue tracking (also called lead attribution, “L2R” or lead to revenue management) refers to a company’s ability to confidently attribute income to specific marketing efforts. That’s where lead attribution comes in.

Lead Ranking 40

Lead Ranking Marketing Qualified Leads Marketing Attribution Enterprise Management 40

Webbiquity

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Leadspace

OCTOBER 26, 2018

– Partnership builds on understanding that people and companies don’t want to be marketed to, they want to be engaged with in a relevant way and at the right time. Leadspace has always valued our strategic partnerships as the key to delivering on the promise of relevant, impactful customer engagement.

Advertising Agencies 48

Advertising Agencies Lead Ranking Enterprise Management Marketo 48

chiefmartech

FEBRUARY 9, 2016

Marketing Technology Professionals of the World Unite! Most are mid-to-senior level digital, marketing, and technology executives — including many marketing technologists and heads of marketing technology at major firms — paticipating from a wide range of industries. Check out the results of the first study.).

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR SMALL BUSINESSES. Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. Best Software List for enterprise buSINESS Best Software List for mid-sized buSINESS. Best Software for Small Business.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

LeanData

SEPTEMBER 30, 2022

OpsStars serves as the singular destination to hear the latest thoughts from frontline operations practitioners and leaders about challenging experiences, solutions to overcome, and the insights and lessons learned to make better decisions and avoid future obstacles. How Modern Revenue Leaders Go-to-Market.

Enterprise Management 52

Enterprise Management Account Based Marketing Marketing Analytics Tools Co-Registration 52

Adobe Experience Cloud Blog

APRIL 15, 2011

by Maria Pergolino You may have heard recently that Marketo has grown to a family of over 1,000 customers , which has been a tremendous success for our organization. Account based marketing is selling to multiple decision makers and influencers at a company selected as a key prospect as one single account, instead of standalone purchasers.

Account Based Marketing 48

Account Based Marketing Enterprise Management Paid Search Agency B2B Thought Leadership 48

DealSignal

MAY 16, 2018

Account-based Marketing (ABM) is helping B2B marketers achieve outstanding ROI. According to a 2017 ABM Benchmarking Survey , 87% of marketers reported that ABM delivers higher returns than any other marketing approach. Martech & salestech tools to store, manage and engage your contacts.

Account Based Marketing 45

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 45

Directive Agency

OCTOBER 7, 2019

Sonya is responsible for leading a team of “whip-smart” marketers in the U.S. across areas that include analyst and press relations, content creation, lead and demand generation, and marketing operations. How did you start your career in marketing? My career in marketing started back in high school.

Lead Ranking 15

Lead Ranking Work Management Enterprise Management Marketing Management 15

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. How do you PROVE the value of Twitter? To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN? October 17, 2010 One possible answer: The Enterprise. Enterprise 2.0. The end of human social skills?

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Heinz Marketing

JANUARY 22, 2018

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. In 2017, they found that a staggering 77% of companies under-touched their leads. He holds multiple patents for Internet services.

Marketing AI 67

Marketing AI Top of Funnel Work Management Enterprise Management 67

Adobe Experience Cloud Blog

SEPTEMBER 22, 2008

Michael Gerard, Research Vice President for IDC's CMO Advisory Practice and Executive Advisory Group, recently published an Analyst Connection sponsored by Marketo titled Coordinating Marketing and Sales Across the Entire Revenue Cycle. In this, Michael answers several questions about sales and marketing alignment.

Sales Qualified Leads 48

Sales Qualified Leads Enterprise Management Lead Scoring Lead Ranking 48

Full Circle Insights

JULY 13, 2023

SAN ANTONIO, Texas,  July 13, 2023 — Scaleworks, the B2B SaaS-focused venture equity firm, today announced its acquisition of Full Circle Insights, known for helping companies drive pipeline growth through their marketing attribution and campaign measurement platform. The terms of the transaction were not disclosed.

Full Circle Insights 52

Full Circle Insights Marketing Attribution Lead Ranking Sales Management 52