SalesIntel

MARCH 22, 2023

The better you know a prospect, the more intimate the value proposition you will give, and the greater the likelihood that it will resonate and result in the move you want to take. For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Customer Experience Matrix

SEPTEMBER 1, 2010

Summary: So you want some hard numbers to prove the value of marketing automation? The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% Here's a bunch. The data is a couple of years old but still valid. Statistics include: • 16.5%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Televerde

JUNE 28, 2021

Partnership with Her Majesty’s Prison Will Provide Jobs, Skills Training, and Marketing Technology Certification to Females in Prison, Leading to Career Opportunities Upon Reentry. The organization works to protect and advance the principles of justice and to deliver a world-class justice system that works for everyone in society.

Ad brokers 52

Ad brokers Lead Ranking Work Management Advertising Agencies 52

Vidyard

JULY 21, 2014

Vidyard, the world’s leading video marketing platform, today announced the hire of Tyler Lessard as their new Chief Marketing Officer to help the company extend its market leadership and sales momentum. Since the company’s founding in 2010, it has raised more than $8.5

Video Marketing 51

Video Marketing Salesforce.com Marketing Management Eloqua 51

Vidyard

JULY 21, 2014

Vidyard, the world’s leading video marketing platform, today announced the hire of Tyler Lessard as their new Chief Marketing Officer to help the company extend its market leadership and sales momentum. Since the company’s founding in 2010, it has raised more than $8.5

Video Marketing 50

Video Marketing Salesforce.com Marketing Management Eloqua 50

SnapApp

MARCH 15, 2016

Companies like Marketo , Oracle Eloqua , and Salesforce recognize this and have done a great of job empowering marketers to be able to accomplish this creation with ease.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

SnapApp

MARCH 14, 2016

Companies like Marketo , Oracle Eloqua , and Salesforce recognize this and have done a great of job empowering marketers to be able to accomplish this creation with ease.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

Convince & Convert

DECEMBER 5, 2011

This ability to customize email and send different versions to different subscribers is often called “dynamic content” and has been available for quite some time, although mostly within enterprise class email software like ExactTarget. Marketing Automation for Small Business.

Marketing Automation Services 117

Marketing Automation Services Marketing Automation Enterprise Management Automation 117

Directive Agency

FEBRUARY 22, 2019

Databases can come from private internal resources, which may contain contact information on existing leads and customers. Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization. Internal Databases vs. External Databases. That’s all it takes!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Customer Experience Matrix

OCTOBER 11, 2012

Looking over the published materials and listening to the investor relations conference call, it seems that ExactTarget’s motive was gaining access to Pardot’s lead nurturing and scoring capabilities. ExactTarget also said their relationship with Marketo , announced June 2011 and now ended, had produced little business.

Enterprise Management 120

Enterprise Management Marketing Automation Services Peer-to-peer Marketo 120

DealSignal

MAY 16, 2018

First, you need what Gartner calls a “system of record”, such as Salesforce or other CRM—a place to store and track your account data, contacts and leads. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Processes : Can we be working leads more efficiently?

Account Based Marketing 45

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 45

LeadSloth

JANUARY 12, 2010

Manager, Inbound Marketing, Marketo. Steve Woods , CTO, Eloqua. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. If there is no mechanism to pass the lead back to the marketing team (in an automated or semi-automated fashion), the lead is gone forever.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

How do you PROVE the value of Twitter? Eloqua Experience 2010 , October 20, 2010 This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. The revamped user interface makes working with Eloqua a lot of fun.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Heinz Marketing

JANUARY 22, 2018

For the third year in a row, Conversica commissioned an in-depth study tracking lead follow-up efforts of B2B and B2C companies across a number of different industries. In 2017, they found that a staggering 77% of companies under-touched their leads. ABOUT OUR GUEST: . We are live here Thursday at 11:30 Pacific, 2:30 Eastern.

Marketing AI 67

Marketing AI Top of Funnel Work Management Enterprise Management 67

chiefmartech

AUGUST 14, 2017

Based on his new series of Martech Talks , Travis will lead us through a fast-paced, action-packed showcase of some the lesser-known use-cases for martech within your organization. Anuj Agrawal , the CMO at Earth Networks , will examine martech’s impact on two metrics – customer acquisition cost (CAC) and lifetime value (LTV).

Work Management 47

Work Management Marketing Management Planning Marketing Automation Services 47

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. The CMS is linked to Marketing Automation, so updates are synced across channels.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

6sense

AUGUST 24, 2017

We’re thrilled to announce the expansion of our executive team with three key hires who will help lead our go-to-market strategy and further accelerate growth for 6sense! I’ve spent most of my career driving revenue for premium providers and the last decade has been with world-class martech companies.

Top of Funnel 48

Top of Funnel Marketing AI Lead Ranking Marketing Automation Services 48