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Is Twitter a Dying Social Network? #MKTGdebate

Hubspot

Every so often, someone will pose a question about whether or not Twitter is dying. Trouble is, the debate is usually framed around various studies that report on Twitter usage, citing increases in things like number of users, tweets, and mobile usage. There are 100 million active Twitter users. Where's the qualitative analysis?

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Not Tracking Social Media ROI is Your Fault

Convince & Convert

The accuracy of this reporting is improved with multi-channel attribution that shows when customers use multiple means (for example: google search, twitter, linkedin, blog post, webinar) before purchase. Instead, we want to know how to justify the cost of Facebook ads and Twitter contests. Not enough.

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20 Effective Growth Hacking Strategies for the Growth Hacking Funnel

Outgrow

Source: Twitter. Ads on Facebook, Instagram, YouTube, and Google, and PPC ads are huge drivers of traffic depending on the industry you function in. They began sharing these blog posts on Twitter that gained heavy traction. Results: Churn rate dropped down from 25% to 6.53%. Source: Twitter. The best part?

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Prove Your Worth:10 KPIs for Marketers

Adobe Experience Cloud Blog

What is your churn rate? And what are you doing to prevent churn? You need to know your churn rate and actively do things to reduce churn. To prevent churn, you need 360-degree view of your customer , and to constantly be monitoring customer satisfaction and usage of your product. Social Media Reach.

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SaaS CAC: A Guide to Customer Acquisition Costs

Single Grain

If you track CAC consistently, you can gain tremendous insights into multiple drivers of your business model, such as pricing effectiveness, churn rate and customer success. To calculate LTV (customer lifetime value), divide the average revenue per customer by average churn rate. 2) Lead-to-Customer Rate.

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B2B Content Marketing Metrics: Tracking What Matters

KoMarketing Associates

Find this metric in Google Analytics. . View traffic source in Google Analytics under Acquisition > All Traffic > Source/Medium. . Social shares / mentions / comments: Tracking Facebook, Twitter, and LinkedIn comments, reactions, and mentions will show what content people like on social media. Engagement .

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Building a Revenue Operations Team with Carol Leaman

Varicent

One of the things we're looking forward to is for Customer Success to be able to say that if a customer churns, what were the characteristics of that customer along the way: Who was the buyer, what was the lead source? Are there common characteristics of customers that have a higher churn rate? Favorite blog?