Remove Churn Rate Remove Cross-Selling Remove Information Remove Loyalty
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10 Ways Predictive Analytics Can Help You Achieve Your Marketing Goals

Marketing Insider Group

If you can master this skill, you’ll continually improve your digital marketing efforts and drive more brand loyalty online. You may need to pull from historical data, demographic information, and firmographic characteristics. This is useful for upselling and cross-selling to current customers. descriptive analytics).

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Improving customer journey orchestration with metrics and actions: Best of the MarTechBot

Martech

By tracking CLV, businesses can understand the long-term profitability of their customers and make informed decisions on customer acquisition, retention, and loyalty strategies. Customer Churn Rate: Churn rate measures the percentage of customers who stop using a product or service over a given period.

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8 key tips for marketing to existing B2B customers

Tomorrow People

After all, you can’t build brand loyalty if you don’t have customers. Make sure they’re informed by market trajectories, strategic goals, resource constraints—and most importantly—customer feedback. Reevaluate your organisation’s upselling and cross-selling strategies. Content plans should always be informed by research.

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Buyer Engagement: 3 Crucial Data Tips

Zoominfo

Their success hinges on buyer engagement — getting the prospect’s attention, holding it throughout the sales cycle , and maintaining interest to build customer loyalty beyond closing. Engaging existing customers is critical for securing renewals and decreasing churn. To do that, they need access to comprehensive, real-time information.

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Leveraging Metrics for B2B Customer-Led Growth Success

Heinz Marketing

Leveraging metrics plays a vital role in this process, as it provides actionable insights and quantifiable measures to track progress and make informed decisions. Understanding the Significance of Metrics in B2B Customer-Led Growth Metrics serve as the foundation for informed decision-making in B2B customer-led growth.

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How To Drive B2B Revenue Growth

The Marketing Blender

What are your unique selling points? Important metrics to monitor include average deal size, customer retention rates, lead conversion rates, sales cycle length, and growth indicators. They have already demonstrated trust in your brand, making it easier to upsell or cross-sell additional products or services.

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Customer Success—and PLG—as a Profit Center

Heinz Marketing

These invaluable insights are used to inform future expansion strategies and tactics, ones that sometimes even originate in the product itself. By focusing on “CLV, upsell rate, and new revenue growth through cross-sell and advocacy influence” CS teams become more aligned with the entire revenue engine.