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Tony Zambito

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Macro Trends Transforming the Buyer Experience

Tony Zambito

.  Lauren further adds that a confluence of trends is changing the way buyers experience buying decisions and purchases.  One of the macro trends Lauren highlights is that buyers want content of real value.    Closely related to this trend is another, that buyers will not answer the phone. 

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Three Buyer Insights To Consider When Engaging B2B Buyers In A COVID-19 World

Tony Zambito

Pre-pandemic, it was expected buyer behavior trends may evolve over a five to ten-year period. Now, buying behavioral trends have been lit with lighter fluid as the coronavirus pandemic shocks business commerce. Accelerating trends down to months to two-years. “As Insights Into Three Buying Behaviors Impacted By COVID-19.

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Seven Buyer and Sales Trends to Watch in 2011

Tony Zambito

Several trends that point to transformation are: Trend 1: A shift from sales relationship to sales experience. Trend 2: Organizations will focus on reinventing the buyer experience. Trend 3: Expertise level requirement of sales will increase.   Trend 4: Evolving systems and tools to improve the sales experience.

Trends 100
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Redefine Your Buyer Personas For A Winning Recovery In 2021

Tony Zambito

Journey Orchestration : As buyers go about learning how they can accomplish a goal or solve a problem-associated goal, the COVID-19 pandemic is accelerating trends on how buyers interact. Accounting for their preferences and behaviors when it comes to interacting with multiple channels. Both internally as well as externally.

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Digital Commerce Is Disrupting B2B With No End In Sight

Tony Zambito

Seamless integration is a must : B2B businesses must pursue seamless integration across multiple platforms and channels. For buyers, they will have expectations of not being forced to choose a platform or channel because one experience is better than the other. It will not be long before Amazon affects B2B in a bigger way.

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Reboot Buyer Insights To Drive B2B Growth

Tony Zambito

Looking at the past histories of sales by variables such as geographies, territories, and various channels. Whereby marketing finds itself analyzing historical trends related to online visits and which content was accessed. At issue is much of analytics remains tactical. You Have An Internal View Of The Buyer’s Journey.

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5 Buyer Insights To Factor Into 2021 Buyer Strategies

Tony Zambito

A year in which a decade’s worth of future buyer trends was compressed into a single year. . As business leaders plan to rebound and navigate their 2021 buyer strategies , here are five trending buyer insights to consider: Buyers Have Changed. No matter the channels they choose. A myriad of uses meant to communicate reduction.