channel strategy 
KoMarketing Associates
AUGUST 9, 2022
It’s becoming more important than ever before for marketers to connect with customers and prospects across multiple channels. However, new research indicates that many are failing to achieve the objectives associated with utilizing existing multi-channel strategies. Balancing Paid and Unpaid Marketing Channel Investments.
Benchmark Email
APRIL 3, 2024
One of the biggest challenges marketing managers face is selecting the right channels to get their message across from the myriad of options available. With each channel offering unique strengths and catering to different audience behaviors, the task of choosing the most effective ones can seem daunting.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
PureB2B
MARCH 7, 2024
The post B2B Tech Vendors Need Effective Communication Strategies to Build & Support Their Channel Partner Program appeared first on DemandScience.
Animalz blog
FEBRUARY 25, 2024
It’s the belief that customers will find your great product without a distribution strategy. A distribution-first strategy starts with the “they will come” part. A distribution-first strategy starts with the “they will come” part. Sometimes they do. Often, they don’t.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Inbox Insight
APRIL 11, 2022
Achieving a seamless, unified B2B multi channel strategy requires a specialist skillset and understanding as well as effective cross channel integration and alignment to your overarching objectives. What first hand perspectives can our experts provide B2B marketers around multi channel strategy success?
Martech
JANUARY 20, 2022
He discussed strategy in the context of the travel and hospitality industry. Here are three practical strategies to help marketers craft more impactful customer journeys across all channels. However, it can be easy to neglect the customer’s perspective in these strategies’ practical application. “If What it is.
Advertisement
It’s now a proven strategy to transform customer relationships, drive business growth, and increase marketing ROI. Personalization has moved beyond segmentation.
Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo
Michael Ballard, Senior Manager of Global Digital Marketing at Lenovo, shows how marketers can reach the right contact, using the right channel, at the right time. How to incorporate intent data into your existing strategy. How to best evaluate intent data sources for your organization. October 30, 2018 11 AM PST, 2 PM EST, 7 PM GMT
Speaker: Michael Brito, EVP, Zeno Group
So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? You'll learn: How to use audience intelligence to shape your content creation and distribution strategies. How to activate your audience - including the influencers within it.
Speaker: Ruth Stevens, President of eMarketing Strategy
Ways to craft a personalized contact strategy for each buying role at each stage in the buying process. Success tips for improving the effectiveness of your engagement channels. During this webinar, you’ll learn: The nature of the buying group and how to reach the individual members. You don't want to miss out on this amazing webinar!
Speaker: Brian Carroll, CEO & Founder of markempa
However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. Here’s the thing: we have more channels, content, and technology to reach potential customers. But connecting with and converting buyers has never been more challenging.
Speaker: David Crane, Head of Content & Thought Leadership, Integrate
So, how will GDPR affect your various marketing efforts – inbound marketing, events, 3rd-party lead generation, channel partner marketing, sales-enablement and even account-based marketing (ABM) – and what can you do to prepare? Why implementing an account-based marketing strategy supports GDPR-compliance efforts.
Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus
The most effective channels to use in today’s world to get your brand in front of your most important accounts. How the TEAM framework relates to an effective go-to-market strategy and plan. This is an exclusive panel you won't want to miss when creating your next ABM strategy!
Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity
Marketing strategies to attract the webinar audience you want and convert webinar attendees into active prospects. Top tactics and channels for reallocating event marketing dollars. Whether marketers are planning on live events this Fall and where budgets slated for live events are going.
Expert insights. Personalized for you.
236 
Let's personalize your content