channel 
Ambal's Amusings
MARCH 18, 2010
For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? The John Chambers Telepresence video on YouTube. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!).
Vidyard
FEBRUARY 4, 2014
Unlike YouTube where you merely know how many people are watching, once you gate your video content, you’ll be able to attach identity to viewership and nurture your leads more effectively based on their video viewing history. Try YouTube Annotations A good free way to prompt viewers to take action is with YouTube annotations.
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Adobe Experience Cloud Blog
FEBRUARY 28, 2012
They are usually people who have downloaded a white paper or an ebook from our website but done nothing else. However, you must use additional marketing channels to get the most out of your inbound marketing efforts. We convert leads from trade shows at a higher rate than leads that we get solely through online channels.
Adobe Experience Cloud Blog
MARCH 17, 2011
by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? These channels are just the places where we network with others online, not the best ways to do it. Doing all 7? Need to improve?
Directive Agency
JULY 5, 2018
Now, you might be one of those B2B marketers who is in the 1% who are weirdly drawn to and love reading white papers or data sheets. It’s simply, “ you have to have sales assets like white papers, data sheets, and case studies to support your team on the sales side and any of your drip campaigns.
Adobe Experience Cloud Blog
JULY 20, 2009
The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). I'd break this into three areas: channel, messaging and media. Those that are 'ready' get passed to sales. It's easy to do and it's free!
Hubspot
NOVEMBER 18, 2020
A substantial social following in the channels that matter most for your industry? Accessing an ebook or white paper. YouTube Audience Manager – This is an excellent way to create sequential retargeted ad campaigns for specific audiences. The first step is to link your YouTube channel with your Google Ads account.
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