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21 Tips & Other Impressions from the Marketo User Summit

The Point

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Systems like Marketo can be used to remind sales reps (via sales alerts) of untouched or stale leads. Marketo has more than 300 content assets on offer on its Website.). Think you have enough content?

Marketo 100
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New Webinar Recording: Multiply the Effects of Your Inbound Marketing

Adobe Experience Cloud Blog

by Seth Resler Did you miss our webinar on inbound marketing? Inbound marketing can be a very effective marketing strategy, but when used in isolation it tends to produce limited results. Inbound marketing suffers from diminishing returns if you don’t supplement it with other strategies. An outbound marketing strategy.

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Marketo Lead Scoring 101

SmartBug Media

It should come as no surprise that your prospects are online researching your products and services long before they’re ready to buy. We also know that, as marketers and salespeople, we need to understand where our prospects are in the sales process in order to utilize appropriate strategies, and lead scoring helps you make that a reality.

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Alex Pelletier of Acquisio Answers Your Inbound Marketing Questions

Adobe Experience Cloud Blog

by Seth Resler On Tuesday, February 7th, Alex Pelletier, Director of Marketing at Acquisio , co-hosted a webinar with our Senior Director of Marketing, Maria Pergolino on multiplying the effects of inbound marketing. There were some leftover questions at the end of the webinar, and we promised we’d answer them.

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7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)

Adobe Experience Cloud Blog

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? Check out Marketo’s Definitive Guide to Social Media. Doing all 7? Need to improve?

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5 Strategies to Help Teams Thrive after a Merger

Kapost

From blog post to webinars to random white papers, everything needs to be pulled together into one central system. Comb through active nurture campaigns, website resources, and social channels (including SlideShare and YouTube). For example, are you switching from Marketo to Eloqua? The benefit?

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Marketing Marvels – Build Remarkable Content Marketing Hubs with Uberflip

Convince & Convert

If you want to optimize different parts of your content empire for specific calls to action, so in this one we want to collect emails, in this one we want to download a video, in this one we want people to sign up for a webinar, what have you, you can absolutely do that with Uberflip very easily as well. Here are all our webinars.