Crimson Marketing

JUNE 3, 2013

According to 51% of survey respondents: “customer and prospect engagement and awareness are two of the top objectives for content marketing programs… Customer loyalty, increased leads, increased revenue, and thought leadership are additional program drivers.” Optimize content for multiple channels.

Loyalty 100

Loyalty Ad Building Thought Leadership Content 100

Crimson Marketing

JANUARY 27, 2015

By understanding the new mindset of the retail consumer and leveraging the product marketing technology available, retailers have the opportunity to create an omni-channel retail marketing system, right in store, that rivals or exceeds the efficacy and intimacy of online shopping. In this Moneyball for Marketing podcast, he explains how: .

Work Management 100

Work Management Marketing Management Advertising Channels Marketing & Strategy 100

Crimson Marketing

SEPTEMBER 24, 2014

Last year in the USA, the public spent more time on digital platforms than they spent watching television, making for the first of such a significant channel shift since the 1950s. They are: Digital Discovery: Nicolas says the phenomenon of “discovering products you didn’t know you wanted” is amplified through digital marketing channels.

Advertising Channels 100

Advertising Channels Facebook Merchandising Verticals 100

Crimson Marketing

SEPTEMBER 11, 2013

If you support this latest strategic approach, you believe in creating a seamless buyer journey across all possible channels. When thinking about your channel strategy, consider your main objectives: Increase sales. Increase retention and loyalty. ” Create a uniform management approach across all channels.

Best Practices 100

Best Practices Buyer's Journey Marketing Mix Advertising Agencies 100

Crimson Marketing

MARCH 12, 2015

Key topics include: Omni Channel Inventory: Retailers surprisingly have only a 60-70% accurate knowledge of store inventory. Personal Shopping: Smart displays in fitting rooms that help shoppers find alternate sizes and items they need and make data driven suggestions for accessories that might accompany a potential purchase….

Internet Marketing 100

Internet Marketing Work Management Paid Search Agency Marketing Management 100

Crimson Marketing

FEBRUARY 19, 2015

Marketing departments are focused on analyzing customer data “in order to uncover insights about how marketing activity affects buyer purchase decisions and drives loyalty.” Customer Data is Applicable Only In Select Marketing Channels. It’s not new news that big data is on every marketer’s mind.

Analytics 100

Analytics Aggregators Touchpoints Analysis 100

Crimson Marketing

MARCH 16, 2015

The popularization of smart phones and tablets, expanded offerings online and the maturation of a generation of buyers raised on the Internet have proven to be fertile ground for the bloom of digital marketing channels, and trouble for traditional commerce. Welcome to “The Omni-Channel Paradigm.”. The buyer’s journey has changed.

Advertising Channels 100

Advertising Channels Lead Ranking Mobile Marketing Forrester 100