Industrial Marketing Today

OCTOBER 20, 2011

Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. Community forums have been around a lot longer than the newer social media channels. A community forum overcomes this challenge because new content is user generated. distribution arm.

Communities 60

Communities Paid Search Agency Peer-to-peer Companies 60

Industrial Marketing Today

JUNE 29, 2010

Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. Use social media selectively to engage with your target audience in a more personal way and humanize an otherwise impersonal interaction that is purely transactional. According to a study done by Professor John A.

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Industrial Marketing Today

OCTOBER 2, 2010

Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels. Are you targeting final decision makers, users and/or influencers? Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? WHAT : What do you expect your list to do?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60