Key Takeaways from attending 7 Talks at B2B Ignite 2018
Onalytica B2B
JULY 16, 2018
The 4 C’s Concept > Content > Channel > Contributor. Following the frenzy of the quiz, Tim talked about how the market is changing; brand loyalty, advertising effectiveness, trust and attention span are all down. Whereas content creation, consumer control, brand choice and media channels are all on the rise.
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