Remove Event Remove Loyalty Remove Merchandising Remove Youtube
article thumbnail

Everything You Need to Know About Digital Engagement

Salesforce Marketing Cloud

It’s how one automotive racing giant creates a consistent and personalized brand experience across in-person events and digital channels. When fans attend an event on race day, brand representatives know the fan’s name, driver preferences, and past purchase history thanks to CRM first-party data.

article thumbnail

7 Digital Trends Defining B2B Social Media Marketing in 2024

sagefrog

In 2024, we’ll see more creativity with videos, such as posting clips on Facebook or LinkedIn to funnel new subscribers to your YouTube channel. YouTube will be featuring a lot of video “shorts.” Live streaming, webinars, and short-form videos are gaining popularity, providing various options for B2B marketers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Cost of Bad Business Policies: No Brand Loyalty

Single Grain

Is it worth retaining a $99 charge, or whatever amount for your sold merchandise or services, if it results in a damaged reputation and loss of potential customers? Offering a refund in a case like this could have turned a bad experience into a positive one, encouraging customer loyalty and positive reviews.

Loyalty 98
article thumbnail

10 Powerful Ways to Scale-up your Email Marketing During Coronavirus

Valasys

To sustain your businesses during the current crisis, and beyond on the road to explore new normalcy, you need to focus on building brand equity and customer loyalty. By prioritizing our customers’ needs we invite customer loyalty, retention, and expansion of our existing customers-base.

article thumbnail

The Economics of Fandom: How Brand Dedication Drives Revenue

Convince & Convert

The Fandom Effect: By the Numbers Let’s look at the numbers: according to CBS Sports, since Taylor Swift’s appearance at Sunday’s Chiefs game vs. the Bears, Kelce has gained roughly 300,000 new Instagram followers, a 400% increase in merchandise sales and landed a spot as one of the NFL’s top-five selling jerseys.

article thumbnail

Event Promotion: 35 Creative Ideas For Your Next Online or Hybrid Event

SpotMe Blog

They are the very heart and soul of any event, in-person or virtual. And how do you get them to attend your event? We’ve compiled a list of 35 different event promotion ideas to get the word out about your event without emptying your bank account: Online Event Promotion Ideas. Marketing Ideas for Events.

article thumbnail

How to Create a Promotional Plan (with Examples & Strategies)

Single Grain

It might include a mix of traditional advertising, social media marketing, email marketing, event marketing, and more. This should cover all costs associated with the promotion, such as advertising costs, production costs, and event costs. This could include information about the product, the brand, or other important aspects.