Remove channel customer

Cintell

article thumbnail

The Right Customer at the Right time

Cintell

The key to commercial success, whether digitally or traditionally, is to find the right customer at the right time in the right place and present them the right content. This has become a whole lot easier in the digital age with access to big data to inform us and provide guiding insights across a customer’s journey.

article thumbnail

Cintell Partners with the Customer Intelligence Institute to Help Companies Better Understand Their Customers

Cintell

Cintell and the Customer Intelligence Institute today announced their partnership aimed at providing greater customer intelligence for building stronger customer relationships. The Customer Intelligence Institute’s approach to customer research fits perfectly with our mission and vision.” About Cintell.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

29 Ways to Use Your Personas

Cintell

Leverage insights to inform customer personas for specific post-sale activities designed to retain and upsell existing customers. Create brand advocate personas to understand how to turn customers into evangelists. Guide media buyers and demand generation teams towards only the most preferred channels for each audience segment.

article thumbnail

Want to Deliver an Outstanding Customer Experience? Read On

Cintell

There has been a massive shift towards retaining customers and delivering an excellent service in recent years, as compared to only acquiring customers. What Contributes to Outstanding Customer Experience? What Contributes to Outstanding Customer Experience? Why Customer Experience Matters? Source: [link].

article thumbnail

2016 Update from Apparao Karri

Cintell

Are You Ready to Make 2016 the Year of Customer-Centric Marketing? 2016 is also another year of massive change in marketing as buyers expect more relevance, channels become more congested with content, and marketers are tasked with owning more and more of the customer experience. What’s coming in 2016? What do you think?

Eloqua 100
article thumbnail

7 Ways to Use Personas to Drive More Sales (Yes Really!)

Cintell

Use words and phrases from the persona to ensure your sales prospecting echoes the word choice, tone, and voice of your potential customers. Understand the preferred channels for each audience segment to tailor your outreach to the ways they prefer to be communicated.

article thumbnail

Live Blogging from the SiriusDecisions Forum on Operationalizing Personas

Cintell

Christina highlighted the fact that deploying personas across the organization can position portfolio marketers as the internal expert on the customer, increasing their internal visibility and maybe delivering the elusive respect they deserve. Our own research supports this fact, with only 8.2% Justifying the Investment in Personas.