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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

If you need to have a multi-channel view of your prospects, this software may be a fit. Click Fraud Protection with PPC Protect. Click fraud is a real problem, and it’s almost certainly affecting your ads. PPC Protect is only one of many click fraud prevention tools, but it’s probably the best known.

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TrenDemon and Adinton Offer Attribution Options

Customer Experience Matrix

Like TrenDemon, it tracks site visitors over time and distinguishes between starting, middle, and finishing clicks. When possible, it builds a unified picture of each visitor across devices and channels. The system also does keyword research and click fraud identification. Adinton was founded in 2013.

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Online Display Advertising; An Overview & Benefits

NuSpark Consulting

Issues like banner blindness, click fraud, and visibility certainly exist. Consumers who have seen banner ads is difficult to measure (for example, measuring (un)aided brand awareness, ad recall / awareness and purchase intent) and thus not easy to translate the strategy into value.

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Behind the Scenes: Unveiling Our Thoughts on Display Advertising

Metadata

Some competitors might bundle display into their pricing, but we’d rather see you get actual ROI than try to justify a channel that doesn’t quite hit the mark for us. For us, it raises a bit of concern if it’s the cornerstone of your strategy.

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What every marketer needs to know about programmatic advertising

Martech

Any and all digital formats and channels are available through these automated marketplaces. There are very real problems with it, including data accuracy, collusion by ad sellers and buyers, and click fraud. 4: Making it multi-channel. Your ads are going to run on many different channels and many different devices.

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Why we care about performance marketing

Martech

Since performance marketing campaigns look at actions (sales, conversions, leads) rather than superficial metrics (views, clicks, impressions) it’s theoretically a better approach. Even so, the scale of click fraud is so massive it inevitably impacts the amount you’ll pay for your desired action.

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How to Dominate Mobile Marketing by Leveraging Engagement

Navigate the Channel

There is another advantage – you avoid the click fraud that plagues wide net mobile marketing campaigns. If you put your ads out there unprotected, your competition may steal your money by clicking on your ads, reducing the budget that gets to your target audience.