case 
The Point
JULY 15, 2010
Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. Actually, it’s much easier for Marketing and lead cultivation people to get instant value out of Salesforce.com (SFDC) than it is for reps.
Adobe Experience Cloud Blog
JULY 30, 2009
David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions. It's really common to look at "the life of a lead," and want to see its impact on the current opportunity pipeline. Average time to convert.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Customer Experience Matrix
MARCH 25, 2009
In many cases, those resources will be automated systems that are run by marketing. If so, the obvious but unspoken threat looming over the industry (“the elephant in the room of Damocles”) was always Salesforce.com , which is the main data source for most demand generation products. Yes, sales could duplicate those systems for itself.
ANNUITAS
SEPTEMBER 9, 2011
In case you missed it (insert wink and a smile here), last week was Salesforce.com’s user conference, Dreamforce , arguably one of the largest events in the industry, if not the most entertaining. Observation 1: Salesforce.com is not going to acquire a Marketing Automation Vendor anytime soon.
Customer Experience Matrix
JUNE 30, 2010
This will put substantial pricing pressure on vendors who, in many cases, are already struggling to reach sustainable margins. Salesforce.com easily dominates despite the presence of surprisingly capable free products like ZohoCRM and FreeCRM. Of course, the really big question is whether Salesforce.com will make a similar move.
The Point
APRIL 1, 2014
Rather than reinvent the follow-up process, we sat down with the BDR, documented her standard follow-up procedure (a series of phone calls and emails that stretched over a number of weeks) and automated every step using Marketo , a leading marketing automation platform. Once initiated, the steps are as follows: 1.
Customer Experience Matrix
OCTOBER 19, 2010
Users can import lists, compose and send emails, build landing pages, execute multi-step event-triggered campaigns, monitor Web behaviors, score leads, exchange data with SugarCRM or (soon) Salesforce.com , and run reports. I’m not sure it’s really a big issue and, in any case, other vendors provide similar help.
Expert insights. Personalized for you.
100 
Let's personalize your content