vertical Case Study Related Topics 
ViewPoint
JANUARY 26, 2012
One of the most interesting twists in SEM is the opportunity found in specialized search engines that concentrate on certain industry verticals, such as IT, retailing, or industrial categories.
ViewPoint
MAY 5, 2015
Consider this case study: Email Marketing: 17.36% higher average clickthrough rate in 7 personalized subject line tests. For example, a leading analytics firm I worked with tailored their nurturing program to 4 different verticals and multiple scenarios within each vertical. Better segmentation.
ViewPoint
FEBRUARY 14, 2012
Matt Heinz has more than 12 years of marketing, business development and sales experience from a variety of organizations, vertical industries and company sizes; including Microsoft, Weber Shandwick, Boeing, The Seattle Mariners, Market Leader and Verdiem. Yes, the sales team is required to achieve those goals.
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