5 Ways B2B Can Learn from B2C Marketers
Buzz Marketing for Technology
NOVEMBER 21, 2012
While your website may not be performing B2C-like monetary transactions, a B2B site is still an important touch point in the sales and marketing funnel. Either way, the company’s aim is to educate the prospect to drive a sale. Your case studies, white papers, e-books, articles and events are a category.
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