Valasys
JANUARY 17, 2020
B2B marketers need to sky-rocket their multichannel-attribution modeling with the right messaging. Publishing case studies help you emerge as Subject-Matter-Experts (SMEs) in your niche. Case studies can also be written specifically to reflect on brand advocacy & positive word-of-mouths of the existing customers.
SmartBug Media
MARCH 19, 2021
5 Tools and Technology for Effectively Reporting on Multi-Touch Attribution. Subscribers get how-to marketing advice for their content strategies, B2B content marketing case studies, research, and more. Must-read articles: Inbound Marketing: The Biggest Shifts Happening in Marketing Strategy.
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Marketing Insider Group
AUGUST 20, 2020
This is just one reason why accurate digital attribution is so important. IAB defines attribution as “the process of identifying a set of user actions (“events”) across screens and touch points that contribute in some manner to the desired outcome, and then assigning value to each of these events.”.
Madison Logic
MARCH 26, 2024
An effective multi-channel ABM approach proactively distributes content and messaging across the four channels where buying committee members spend most of their time: connected CTV (CTV), content syndication, display advertisements, and LinkedIn advertisements. According to Gartner, 80% of U.S. And with 86.7%
Hubspot
AUGUST 4, 2015
Sales and Marketing should be collaborating on a monthly basis about content creation topics for blog posts, white papers, e-books, webinars, and even what conferences to attend. To us, this was an X-File—as far down the explanations list as any weird light in the sky being attributable to aliens. We need each other.
Full Circle Insights
FEBRUARY 28, 2021
With attribution capabilities inside the CRM, marketing can link revenue to campaigns and analyze which types of marketing outreach produce the most ROI and reallocate budget dollars as appropriate. White Papers. Case Studies. Intro to Full Circle Campaign Attribution. AppDynamics Case Study.
Online Marketing Institute
NOVEMBER 8, 2010
Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns.
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