Online Marketing Institute

NOVEMBER 2, 2010

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Our recent Project Open Kimono is one example -- a living B2B case study tracking our most recent content marketing campaign: the B2B Marketing Manifesto.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Hubspot

AUGUST 5, 2016

It’s good to start with individuals who may be a little more forgiving and honest before presenting to executives. Host a webinar or hangout on air, do a Reddit AMA, or try out a live social chat. This means nurturing emails, free trials, demos, and more in-depth, product-focused webinars and activities. 15) Make it an event.

Planning 28

Planning Product Tips Buyer Personas 28

B2B Marketing Zone Posts

DECEMBER 1, 2010

All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., com , wiki. B2B Ideas @ Work , November 30, 2010 I read a case study about social media on MarketingProfs that I simply had to comment on with this week’s blog. Webinar (84). This is a well-crafted policy. com , forums. What is it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

CK’s B2B Blog , September 20, 2010 Last week I had the honor of presenting on both social media and mobile media at Optimization Summits in Dallas and I wanted to take this post to share the mobile marketing presentation I created for the event. or spread all over the globe. 3D Icon Set. 51% win rates 55.6%. That’s important.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Hubspot

DECEMBER 16, 2013

Turn a webinar into an ebook (use a service like 3PlayMedia to transcribe the audio). When presenting this test to the gatekeeper, communicate and agree on measurable goals and then confirm additional investment and sign-off if your test meets expectations. Case Studies. Presentations. Content can take many forms.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

SnapApp

JUNE 19, 2018

All those newsletters and webinars and nurture streams and other programs all required content, and a LOT of it! In a world where B2B marketers are increasingly being asked to deliver on revenue-based metric s, not being able to capture qualified leads as predictably as in the past presents a major problem.

Lead Ranking 48

Lead Ranking B2B Thought Leadership Thought Leadership Marketing Qualified Leads 48

Convince & Convert

DECEMBER 30, 2015

Case Studies. Case studies tell the story of how you’ve helped your customers solve their problems—and they can be extremely influential in helping prospects make a purchase decision. Similar to research, this is when you heavily research a topic with existing studies and present the findings to your audience.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

Case Studies. Case studies tell the story of how you’ve helped your customers solve their problems—and they can be extremely influential in helping prospects make a purchase decision. Similar to research, this is when you heavily research a topic with existing studies and present the findings to your audience.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168

Biznology

NOVEMBER 25, 2014

Do presentations and webinars — do them live, do them for kids, do them for college students, become a guest lecturer, speak for clubs, do live webinars, do recorded videos, just do it. Doing webinars and recording your own instructional videos is perfect and asynchronous. You can do them any time you want.

Personalization 80

Personalization Wikipedia Youtube Television marketing 80