Convince & Convert

AUGUST 19, 2010

RT @jaybaer: The 3 Amigos: Email, Blogging, Social Sharing [link] [link] Anita Fiander The 3 Amigos: Email, Blogging, Social Sharing- [link] [link] Parissa Behnia put social frosting on your marketing cake! Great example of integrated marketing in real life: The 3 Amigos, by [.] How to use customer-generated content to increase sales.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

SEPTEMBER 7, 2010

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im Jay Baer.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Online Marketing Institute

JUNE 25, 2009

Many B2B marketers and pr professionals have heard about the real time web, and are looking to learn more about how to incorporate it into the. First shared by: ronnypassarge : Trendara B2B Marketing Agency Achieves 600 Percent Increase in. First shared by: michelelinn : Are You Optimizing Your Email Marketing for Search?

B2B Marketing 40

B2B Marketing Digg Marketing Management Paid Search Agency 40

Convince & Convert

JULY 6, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 6 Degrees of Influence – The Value of Customer-to-Customer Connections Crowdsourcing: Beyond the Basics The 3 Amigos: Email, Blogging, Social Sharing [link] Tin Hang Liu RT @jaybaer Tying Together Social (..)

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Online Marketing Institute

MAY 18, 2010

TopRank SEO client, Jiyan Wei from Vocus will present a case study of how they’ve used and advanced their SEO efforts with the 500,000 press releases hosted on PRWeb. Longer sales cycles due to more complex products and services and business purchasing processes often require more information.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. You are indeed the perfect case study.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

APRIL 1, 2010

– Get Your Social Media Story Straight | [link] (via @ShellyKramer) cravendickens I've always been a great believer of showing clients 'look what went wrong when…' case studies. A great (and yes tragic) case study. link] Sodapopgirl @jaybaer One of the best articles I have read on this topic.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Content Marketing Institute

FEBRUARY 7, 2018

We sent out a request for examples of awesome content marketing via HARO and other channels. In this article, we highlight four out-of-the-box case studies that show how content marketing can be used to create true value. SEMrush is a leading competitive research toolkit for online marketing. Conclusion.

Case Study 108

Case Study Case Studies Top of Funnel Studies 108

Convince & Convert

SEPTEMBER 20, 2010

For more on this topic, check out this excellent post from the always-on Amber Naslund: Social Media for B2B , and a killer treatise from CK Kerley about B2B vs. B2C – “It’s the Engagement Level, Stupid.&# 2) B2B and B2C are really not that different, on many levels. .-= Maria Reyes-McDavis´s last blog.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Adobe Experience Cloud Blog

NOVEMBER 20, 2019

It is equally possible to invest heavily in paid advertising such as PPC without any return on investment. . In a previous role as Director, Global PR, Social Media and Comms, I co-presented with a spokesperson from a customer that everyone has heard of: Paddington Bear. It’s a potent opportunity to generate leads and prospects. .

Business 134

Business Webinar Metrics Skype Case Study 134

KoMarketing Associates

JULY 17, 2018

If you don’t take a step back every now and then, you could spend weeks or months at a time creating content that’s simply meeting the demands of individual branches (sales, PR, social media, etc.) Or, you may take an existing customer example to create a case study that speaks directly to the campaign you are promoting.

Top of Funnel 161

Top of Funnel Campaigns Paid Search Agency Content Marketing 161

Single Grain

SEPTEMBER 14, 2022

Outside of metaverse marketing, the agency you choose should have a track record of experience and expertise in marketing in general. How you do one thing is often how you do most things, and if they are competent marketing agencies for SEO, PPC, CRO, etc., Case Studies. Noteworthy clients: Amazon.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 59

Convince & Convert

APRIL 14, 2010

Sounds like a great case study. Sounds like a great case study. link] [link] Hot In Business The Key to Social Media Success is Just 2 Letters | Integrated Marketing and Media | Social Media Consulting -. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Thanks for the comment.

Social Media 130

Social Media Media Paid Search Agency CAN-SPAM 130

Convince & Convert

JUNE 22, 2010

No stack of case studies or conference road trips will do it, either. If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Hubspot

OCTOBER 27, 2020

Along with the usual suspects of topics (keyword research, link building, rank tracking, and so on), SEMrush also has courses on social media fundamentals, reporting and project management, and PPC. Content falls into two main categories: experiments/case studies and best practices/foundational concepts. DistilledU.

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101

Convince & Convert

FEBRUARY 25, 2010

killer case study by @susanbaier) [link] susanbaier Hi Lisa, thanks for the nice comments! killer case study by @susanbaier) [link] [link] Punit Pandey Do You Know Your Customers Enough to Win in Social Media? Guest post from Susan Baier, a… [link] #marketing [link] OpenView Partners @jaybaer This is a great post!

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

SEPTEMBER 21, 2010

link] Top 250 Blog Posts – Advertising, Marketing, Media and PR « Spotlight Ideas [.] Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Social media strategy consulting details here.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Single Grain

MARCH 4, 2022

Over 82% of businesses use content marketing to reach buyers across the customer journey. 74% of marketers admit that email marketing helps increase customer engagement. Online PPC advertisements provide a 200% ROI. Inbound marketing costs 62% less compared to traditional marketing.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

Marketing Insider Group

SEPTEMBER 14, 2020

72% of marketers say that content marketing sparks engagement growth. One of our favorite content marketing ROI case studies comes from Tiger Fitness. Their favorite video content marketing has a 60% returning customer rate. (Overthink Group). Marketingsherpa ). Ignite Visibility). Internet Live Stats.

Stats 266

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 266

Online Marketing Institute

DECEMBER 9, 2009

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. Search marketing should be a top priority for organizations in any industry. Of course this follows effective keywording and SEO. maxebiz Great post.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Adobe Experience Cloud Blog

NOVEMBER 20, 2019

It is equally possible to invest heavily in paid advertising such as PPC without any return on investment. . In a previous role as Director, Global PR, Social Media and Comms, I co-presented with a spokesperson from a customer that everyone has heard of: Paddington Bear. It’s a potent opportunity to generate leads and prospects. .

Business 54

Business Webinar Metrics Skype Case Study 54

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium. link] Deckerton RT @jaybaer: Are you a one click stand?

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

SmartBug Media

MARCH 25, 2019

Granted, I may be a little biased by mentioning The Intelligent Inbound Blog by SmartBug Media, but with contributions from some of the most intelligent and hard-working marketers and creatives I know, I couldn’t leave it out of my list. Must-read articles: The 5 Step Marketing Research Process. Mailigen’s Email Marketing Blog.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

Convince & Convert

SEPTEMBER 21, 2010

Expion just compiled 8 case studies with one of our clients, Applebee's. Check out this post from @ktvan on choosing the right one [link] [link] B2B Online Marketing Very informative! It is very economical for a smaller PR agency or large (from $9.99 RT @jaybaer: Not sure which social media tools to use?

Social Media 158

Social Media Media Paid Content Work Management 158

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). June 8, 2010. July 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Hubspot

SEPTEMBER 1, 2016

And after having conversations with marketers and business owners in the U.S., So What Exactly is Digital Marketing? Digital marketing is an umbrella term for all of your online marketing efforts. Earned online coverage (PR, social media, and reviews). Online brochures and lookbooks.

Paid Content 78

Paid Content Planning Paid Search Agency Mobile Advertising 78

Convince & Convert

SEPTEMBER 8, 2010

I think Myspace is a great case study but I don’t think FB has learned from the mistakes. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Hard to read, follow, share. get the point.

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Convince & Convert

SEPTEMBER 1, 2010

Social media for me is like selling PR to a company who had only done advertising. I remember getting questioned from a prospect years ago about the value of a PR program and what could happen if consumers saw articles mentioning their products. Why was advertising fine and pr questionable? Failure may happen. Im Jay Baer.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

MAY 19, 2010

I think that credibility plays a big role here; testimonials, case studies, ratings and rankings should be in the content mix. is Crucial to your Content Marketing Strategy [link] [link] Mike Malone RT @jaybaer @russhenneberry : Why D.I.S. is Crucial to your Content Marketing Strategy [link] [link] Renée Warren Why D.I.S.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

MAY 20, 2010

There's SOOOO many case studies and results out there to see what's already been done. HA /via @Granda84 [link] Arnold Melm Social Media Success Metrics and Premature Calculation [link] #socialmedia #PR #Journalismus blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

markempa

MARCH 2, 2007

That means that sales must provide input to marketing (and marketing needs to accept and value the input) on the development of things such as sales collateral, white papers, case studies, articles, advertising, e-mail campaigns, value proposition development etc. as a joint team.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Webbiquity

JANUARY 10, 2010

This is geekier than even most search marketers will go, but can supply valuable insights. SEO Basics: 6 Tips for Google Webmaster Tools by TopRank Online Marketing Blog. Following on the same theme as the post above, Mark Jackson writes a case study on setting realistic expectations with SEO clients.

SEO 100

SEO Tips Best Practices PageRank 100

Online Marketing Institute

NOVEMBER 2, 2010

As a B2B agency, we can be as guilty of letting the learning machine slow down as any client-side marketing team. Our recent Project Open Kimono is one example -- a living B2B case study tracking our most recent content marketing campaign: the B2B Marketing Manifesto. But we do fight this tendency. He’s wrong.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Convince & Convert

SEPTEMBER 15, 2010

You’ve hit on something that I’m sure PR pros deal with all the time: helping clients determine “their story.&# Case studies are one of the most popular forms of collateral. Case studies offer the perfect mix of both. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 166

Social Media Media Webinar Metrics Paid Search Agency 166

Ambal's Amusings

AUGUST 27, 2009

” Here are some great ways to use demand generation content to set yourself up as a thought leader in your industry: Create a Case study on how yours or other companies used a product to improve their business process. Highlight new industry research. We’re human, and we crave interaction with people who know us.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Convince & Convert

MARCH 9, 2010

I'd love to see a case study on this. Reminds me of the “long tail&# that we all talk about in SEO and PPC — go after the less-competitive super “niche&# communities and you may just find a more camptive audience! Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135