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15 Important Ways to Use Case Studies in Your Marketing

Hubspot

Case studies are an invaluable asset when it comes to establishing proof that what you''re offering is valuable and of good quality. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles.

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8 Frequently Missed Lead Gen Opportunities for Your Homepage

Hubspot

This is a guest post written by Mike Lieberman, president of Square 2 Marketing , a gold-level HubSpot agency partner. Let’s face it: while most businesses have a website, more often than not, that site isn’t optimized to generate leads. Interesting. The reason for this is simple: images of people are more relatable.

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11 Facebook Case Studies & Success Stories to Inspire You

Hubspot

If you're not sure where to start, you can read case studies to learn about strategies that marketing pros and similar businesses have tried in the past. A case study will often go over a brand's marketing challenge, goals, a campaign's key details, and its results. Facebook Brand Awareness Case Studies: Pandora.

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The Ultimate Guide to Marketing With Facebook's Social Plugins

Hubspot

Here's a sampling of ideas for where you should add this button: To every individual blog post you publish. To the landing pages for your lead gen offers. To you website's case studies pages. To you case studies pages. And, oh yeah, have you Liked HubSpot's Facebook page yet? ;o).

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B2B Demand Gen Best Practices: 4 Lessons We Learned From Niching

Directive Agency

Demand generation is one of search marketing’s leading pain points for a reason. Ideally, search marketing is meant to build brand awareness and drive interest and sales for your unique product/service. It’s important that you know the difference between demand generation and lead generation before we get started.

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Demand Generation: An A-Z Guide for B2B Marketers (with Strategies & Examples)

SnapApp

Here’s a taste of what is to come (feel free to click the link to jump to a section of interest): . . Demand gen vs. lead gen. Demand gen challenges (and how to overcome them). How lead nurturing and lead scoring fits into your model. What is demand generation? . Metrics and KPIs . Prospects.

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42 Experts Explain How to Get Better Qualified Leads with Interactive Content

SnapApp

Most companies were using an integrated mix of interactive assets to qualify and nurture leads through each stage of the funnel. Below, you will gather insights from the experiments, case studies and opinions of 42 experts who have started using interactive content to better engage and qualify leads. . Keegan Brown.